Market Overview

RRD Awarded New Marketing Services Agreement with Sobeys


Strategic partnership will help centralize and streamline in-store
marketing communications, drive cost savings, and improve customer
experience and consistency across all Sobeys' banners

Donnelley & Sons Company
 (RRD) (NYSE:RRD), a leading global
provider of multichannel solutions for marketing and business
communications, today announced a major new agreement with Sobeys, one
of Canada's largest retailers and a leading grocer. As one of only two
national grocery retailers in Canada, Sobeys Inc. provides food shopping
needs for Canadians with approximately 1,500 stores in all 10 provinces
under retail banners that include Sobeys, Safeway, IGA, Foodland,
FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs, as well as
more than 380 gas stations.

The agreement covers store marketing and décor signage print, including
production, procurement, fulfillment, warehousing, logistics, and
installation support for more than 1,200 Sobeys stores, and over 1,500
additional stores within Sobeys independent and wholesale operations.
RRD's retail focus, broad production capabilities and marketing
communications expertise will help Sobeys streamline in-store
communication execution, drive integration and consistency within each
banner and respond quickly and effectively to evolving market conditions.

"We are honored and delighted to partner with such a well known and
respected Canadian food retailer," said Rael Fisher, President of RRD
Canada. "Even though we are still in the early stages of our partnership
with Sobeys, we have already hit the ground running, focused on driving
immediate results while setting in motion the plans required to drive
ongoing process improvement and marketing effectiveness."

"RRD's impressive production and fulfillment capabilities, retail
marketing focus, and subject matter expertise made them a strong
partner," stated Trinh Tham, Vice President, Integrated Marketing at
Sobeys. "We look forward to broadening our relationship with RRD in the
months and years to come."

"Retail has long been a key market for RRD, and is perfectly aligned to
our offering of driving impactful consumer communications across
multiple channels, including within the store environment," said Doug
Ryan, President of RRD Marketing Solutions. "RRD's unmatched
capabilities to execute large campaigns across thousands of locations
while driving process efficiency and enhancing marketing effectiveness
is highly valued by our retail clients. We look forward to working with
Sobeys to deliver a world-class marketing execution program."

About RRD

RRD is a leading global provider of multichannel business communications
services and marketing solutions. With more than 50,000 customers and
43,000 employees across 34 countries, RRD offers the industry's most
comprehensive offering of solutions designed to help companies—from Main
Street to Wall Street—optimize customer engagement and streamline
business operations across the complete customer journey. RRD offers a
comprehensive portfolio of capabilities, experience and scale that
enables organizations around the world to create, manage, deliver, and
optimize their marketing and business communications strategies.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys
has been serving the food shopping needs of Canadians since 1907. A
wholly-owned subsidiary of Empire Company Limited (TSX:EMP), Sobeys
owns or franchises approximately 1,500 stores in all 10 provinces under
retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo,
Thrifty Foods, and Lawton's Drug Stores as well as more than 350 retail
fuel locations. Sobeys, its franchisees, and affiliates employ more than
120,000 people. More information on Sobeys Inc. can be found at

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