Market Overview

Baretz+Brunelle Adds Digital Marketing Pioneer Amy Hanan as Chief Digital Officer


New hire offers digital marketing expertise to clients in law and
financial services

When Apple released its first-generation iPhone, a visionary marketing
team at the Associated Press launched AP Mobile, the phone's first-ever
news app. Amy Hanan's participation on that team foreshadowed a career
in which she has repeatedly designed pioneering digital marketing
initiatives that generated millions of dollars in value for businesses
operating in the legal and financial services industries.
Baretz+Brunelle announced today that Hanan has joined the firm as its
chief digital officer, a position in which she will work with B+B's
sophisticated client base to develop innovative digital marketing
strategies and will design the next generation of products for them.

This press release features multimedia. View the full release here:

Baretz+Brunelle Adds Digital Marketing Pioneer Amy Hanan as Chief Digital Officer (Photo: Business W ...

Baretz+Brunelle Adds Digital Marketing Pioneer Amy Hanan as Chief Digital Officer (Photo: Business Wire)

"With a few exceptions, law firms and other companies operating in the
legal industry are playing in the minor leagues in their use of digital
marketing strategies," Baretz+Brunelle co-founder Spencer Baretz said.
"Having Amy on our team is like having an all-star major league
player-coach. Her wisdom in the area will be tremendously valuable for
our clients and this entire market."

Hanan held various positions at ALM Media, including vice president of
strategic communications & creative services, a role in which she was
responsible for defining ALM's corporate brand. Earlier, she spearheaded
digital marketing campaigns for ALM's legal media and intelligence
products resulting in a 300 percent increase in the identification of
new potential clients.

Immediately before joining Baretz+Brunelle, Hanan built the marketing
department from the ground up at Reorg Research, a financial media firm
focusing on the restructuring industry. During her two-year tenure, with
a specific focus on executing digital strategies for growth, the
company's organic revenue increased by more than $10 million and
headcount doubled, contributing to the firm's recent sale to Warburg

"As the business world continues to shift toward consuming the bulk of
its information through digital platforms, it will be absolutely
critical for professional services businesses like those in law and
finance – which rely so heavily on human relationships – to understand
how to embrace this change," Hanan said. "There is a tremendous
opportunity to show these businesses the massive, untapped potential
digital marketing has to create and deepen those relationships. And with
B+B's stellar reputation in the legal and financial services industries,
I cannot think of a better firm to seize this terrific opportunity."

Hanan is developing Baretz+Brunelle's full suite of digital marketing
offerings, which will be introduced to clients in the coming months.

About Baretz+Brunelle

Baretz+Brunelle is a corporate communications agency that helps its
clients to be respected, trusted and remembered, three goals all great
companies want to achieve. Baretz+Brunelle's clients are elite law
firms, top financial advisors and leading corporations. From its offices
in New York, Boston, Charlotte, Chicago, Detroit, Houston, Los Angeles
and Richmond, the firm uses a variety of tactics tied directly to
business strategy to help clients break through the clutter and showcase
their expertise, demonstrate their value and influence their markets.
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