Market Overview

Steady Launches to Serve the Squeezed American Economy


Advocacy, Analysis and an Income Building Platform Kick-Off New Era
for the Tens of Millions Creating the "Build Your Own" Workforce

created to serve the more than 70 million Americans* who rely on
multiple income sources and/or contingent work arrangements, today
launches the free app that'll put more power and opportunity in the
hands of this massive and rapidly growing segment of the workforce.
Steady has an extensive product feature roadmap, with the initial public
launch of the app delivering personalized supplemental income-building
opportunities, an income tracker, and exclusive relevant discounts
geared toward the Build Your Own (BYO) workforce. In parallel, the
Steady team will continuously build and advocate for this collective and
diverse group in a way no one has ever done, helping financial and other
products better serve their needs.

This press release features multimedia. View the full release here:

Steady is the income-building platform for the Build-Your-Own (BYO) workforce (Photo: Business Wire)

Steady is the income-building platform for the Build-Your-Own (BYO) workforce (Photo: Business Wire)

"Due to wage stagnation, underemployment and continuously rising costs
of living, too many Americans simply aren't earning enough to live
healthy financial lives, or are earning in ways that don't map to
traditional salaried careers," said Steady CEO, Adam Roseman. "It's a
dangerous cycle, because the new method of work doesn't align with
existing consumer credit underwriting models that look for a single
full-time W2 pay stub, so in addition to facing challenges in
aggregating multiple incomes, this workforce ends up underserved and
left out of the traditional consumer finance ecosystem."

The Changing Work World

Work is changing. Full-time jobs are giving way to more flexible
arrangements - shift work, part-time contracts, gigs, and an endless
combination of these - that create income uncertainty; retirement
resources aren't cutting it for millions of Americans; and the resulting
income mix throws people's relationship to banks and financial products
out of balance. Enter Steady.

Steady starts by helping BYO workers easily find and apply to
income-building opportunities that work with their availability,
abilities and interests. Whether augmenting retirement savings, working
around childcare responsibilities, growing gig opportunities or
supplementing insufficient income from a primary employer, Steady helps
people earn more.

The new BYO workforce will be able to rely on Steady to:

  • Build income: Discover and apply for extra income opportunities
    and shifts from large employers, small and medium businesses and the
    hottest startups (including the top 40 gig economy players) - filtered
    by location, interests, availability and goals and help to define
    their overall portfolio of work.
  • Build networks: Monitor relevant community activity, learn from
    peers, uncover new opportunities and create connections that help
    maximize earning potential.
  • Build buying power: Access a marketplace of exclusive benefits
    - from essentials like prescriptions and medical insurance, to daily
    expenses like groceries, and discounts on major expenses like auto
    care and telecom.
  • Build financial cred: Navigating the BYO world can be
    challenging. Steady will later be rolling out its initial financial
    products and advice to optimize this lifestyle. As Steady serves this
    determined and hardworking group, it'll advocate with financial
    institutions and other providers of key products that are currently
    hard to access without a traditional W2 job.

Work opportunities range from driving delivery with Postmates and
DoorDash to child and pet sitting with and Rover to
soon-to-be-announced part-time and seasonal retail, hospitality,
logistics, food service and healthcare services work. Additional hourly,
gig and part-time jobs will be added constantly.

Giving Credit Where Credit is Due

By providing tools for making, measuring and growing income, Steady is
also building the case on behalf of this enormous - and growing - sector
of the American economy to help secure better service from financial
institutions and other organizations who aren't equipped to determine
creditworthiness or otherwise serve people with nontraditional income

"We can't stand by as people are suffering simply for not fitting a
model of work that's no longer a reality for more and more Americans,"
continued Roseman. "Steady recognizes that the folks taking initiative
to build their own path are a hardworking and diverse group who'll
benefit greatly from products more tailored to their needs. Serving this
group is essential for the future of the American economy."

Steady is available for free on the App
and Google

* McKinsey Global Institute

About Steady

Steady is the income-building platform for the Build-Your-Own (BYO)
workforce, helping people create financial stability and take charge of
their future. Founded in 2017 by a team with deep experience in
financial services and startups, Steady has partnered with some of
today's largest employers to give people more options. Anyone can sign
up for free on Steady and find easy, instant access to the work
opportunities and financial resources they need to grow, control, and
stabilize their income. Find out more at

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