Market Overview

RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted Reach and Campaign Performance


Solution leverages comScore cross-platform campaign measurement to
enable marketers to pay only for impressions delivered in-demo

RhythmOne plc (LSE AIM: RTHM), a global advertising technology company,
today announced that it will offer United States-based clients guaranteed1
in-demo delivery of advanced TV campaigns.2 This unique
offering provides clients with campaign-level audience measurement while
accessing RhythmOne's premium network of app publishers within its
advanced TV marketplace, including connected TV, TV everywhere, and
interactive TV. The RhythmOne Advanced TV Audience Guarantee solution
analyzes and optimizes campaign exposure data against comScore
cross-platform measurement, which provides insight into campaign reach
across TV, over-the-top (OTT), desktop, and mobile platforms for a
complete view of campaign delivery.

"The future of TV advertising in today's digital world is connected,"
said Todd Johnson, Vice President of Emerging Technology, RhythmOne.
"Advanced TV is now an integral component of linear TV and digital ad
campaigns to maximize reach and boost campaign performance. While
person-level measurement has historically been a challenge for the TV
industry, we're proud to introduce a solution that addresses this
critical issue. Our Advanced TV Audience Guarantee assures marketers
that they are only paying for the impressions that reach their desired

According to comScore's most recent "State
of OTT" report
,3 the OTT market is steadily growing, with
8.8 million more OTT viewing households coming online over the past year
– an increase of 17% year-over-year (YOY). Time spent streaming is also
up 28% YOY, with households averaging 54 hours per month of streaming.

This increase in OTT households and streaming has likely fueled the
growth of advanced TV advertising and digital video monetization
overall. According
to eMarketer's latest projections
, US digital video ad spending will
climb to $29.6 billion by 2022 – an increase of 65% compared to 2018's
spending projection ($17.9 billion).

"As a leader in the measurement space, comScore has proudly developed a
new model to accommodate the complexities of cross-platform advertising
– especially for high-growth media like OTT advertising," said Felix
Hansen, Vice President of Product at comScore. "We are pleased to serve
as the source of truth for cross-platform campaigns – and work with
companies like RhythmOne – to help marketers more effectively measure
their total audience and maximize their campaign efforts."

The RhythmOne Advanced TV Audience Guarantee offers marketers and media
buyers the following benefits:

  • In-target audience delivery at scale. RhythmOne helps brands
    connect with intended ages and genders. The platform optimizes
    impression delivery to target digital TV audiences across its
    controlled and partnered supply.
  • Reach and frequency insights. Metrics include how many unique
    individuals a brand has reached and how often within a campaign.
  • Person-level viewership in households. Measurement accounts for
    all viewers in a room with co-viewing calibration from comScore,
    delivering a complete view of the total audience exposed to a brand's

For more information on the RhythmOne Advanced TV Audience Guarantee,
email our Advanced TV team at

RhythmOne acquired advanced TV and digital video pioneer YuMe earlier
this year. This new offering adds to RhythmOne's robust set of advanced
TV measurement solutions, including Nielsen Audience Composition, Placed
In-Store Attribution, comScore Tune-In, and Nielsen Catalina Closed Loop
ROI Measurement.

1RhythmOne guarantees delivery as measured against comScore's
cross-platform measurement, optimizing impression delivery on a weekly
basis in order to fulfill purchased impressions before the end of
campaign flight. To fulfill guarantees, RhythmOne will apply [Delivered
Audience Impression composition %] x [RhythmOne count OR CTV certified
ad server impression count] to determine billable in-demo impression
count. While we do not anticipate that a guarantee will not be met,
should final billable in-demo impression count calculation demonstrate
that we have not met the guaranteed in-demo impression count during the
pre-determined campaign flight period, RhythmOne will not bill for the
under-delivered impressions.

2Subject to certain terms and conditions

3Source: comScore OTT Intelligence, US April 2018

About RhythmOne

RhythmOne drives engagement between advertisers and targeted audiences –
resulting in real, measurable business outcomes. We offer
fully-integrated, cross-screen solutions that span desktop, mobile, and
connected TV ("CTV") across high-impact video, rich media, display,
social, and native advertising formats – helping advertisers reach
high-propensity audiences wherever and however they consume content. The
connections we make are further enhanced through unique audience data
and powered by our unified programmatic platform, RhythmMax. RhythmMax
includes, RhythmGuard, a verification technology which ensures quality
audiences in brand safe environments. This end-to-end platform – coupled
with the world-class service of our account teams – is designed to
provide more direct, efficient, and effective connections, driving ROI
for advertisers and publishers. Founded in 2004 in the UK, RhythmOne is
headquartered in San Francisco with offices in the US, UK, Europe, APAC,
and Canada. For more information, please visit

Forward-Looking Statement

This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words "may," "will," "expect,"
"intend," "plan," "objective," "anticipate," "believe," "estimate,"
"predict," "project," "potential," "continue" and "ongoing," or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
regarding the adoption of advanced TV and the benefits of measurement
and this in-demo offering. These forward-looking statements are subject
to risks and uncertainties, assumptions and other factors that could
cause actual results and the timing of events to differ materially from
future results that are expressed or implied in the forward-looking
statements. Factors that could cause or contribute to such differences
include the dynamic and rapidly evolving sector, as well as the highly
competitive industry that RhythmOne operates in, which make it difficult
to evaluate prospects. These and other risk factors are discussed in
RhythmOne's Annual Report for the period ended March 31, 2018. The
forward-looking statements in this press release are based on
information available to RhythmOne as of the date hereof, and we assume
no obligation to update any forward-looking statements.

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