Market Overview

FireLight® by Insurance Technologies Features New Advanced User Experience Capabilities and Wizard Designer


Insurance Technologies, LLC, a provider of sales and regulatory
automation solutions for the insurance and financial services
industries, announced that FireLight® clients can now self-design and
implement their own wizard user experience within the FireLight Sales
Platform with the new Wizard Designer.

The Wizard Designer allows carriers and distributors to:

  • Build their own unique and fully responsive wizard user experience for
    all FireLight sales activities to create an enhanced sales experience.
  • Use an intuitive, drag-and-drop design tool to create a dynamic and
    prescribed step-by-step data collection process that will give clients
    the ability to custom fit their consumer and product offerings.
  • Design presentation to individual sale specifications so that only the
    information and data fields that are required to fulfill the sale are
  • Maximize the reuse of their rules across forms and wizards, as well as
    create new rules that are applicable only for the wizard experience.
  • Create a custom FireLight user interface to support direct-to-consumer
    or unique sales use cases.

"During the sales process, we recognize that everyone has their own
preference for a user interface and it is important that we create a
fully customizable and easy-to-use presentation option for every client
and every use case. With the Wizard Designer, Insurance Technologies
allows clients to create their own experience for any channel using the
same product business rules across each experience. Clients are able to
simply create the questions that fit their consumer and product
offerings, giving them an enhanced, conversational sales experience, all
within the FireLight platform," said Katherine Dease, vice president of
product management, Insurance Technologies.

The Wizard Designer is an extension to the existing FireLight Admin tool
that provides clients self-service capabilities to create, implement and
manage product and business rules, workflows, review queues, sales
channel experiences, and more, for all their lines of business and
FireLight sales activities.

About Insurance Technologies

Insurance Technologies provides innovative sales and regulatory
automation solutions to the insurance and financial services industries.
Offering a suite of integrated sales solutions, from pre-sale functions
through e-application, to post-sale services, Insurance Technologies
provides carriers and distributors the sales capabilities and tools to
create automated and cohesive sales experiences for their advisors and
clients across all lines of insurance, retirement and investment
products. The unique architecture and flexibility of its solutions
deliver front and back-office configurability and usability to support
multiple business strategies, encourage cross-channel growth, and evolve
with regulatory changes.

For more information about Insurance Technologies, visit
and follow the company on Twitter,
, and Facebook.

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