Market Overview

Brightstar and Tangoe to Partner to Bring New Mobile Service Solution to the Global Enterprise Market


the world's leading mobile services company, and Tangoe,
, the global technology expense management and enterprise
mobility services
standard for the world's greatest brands, today
announced a partnership that will bring a new mobile service solution to
the global enterprise market.

Recent research* carried out by leading analyst house Ovum shows that
many businesses are still struggling to get the most out of their
mobility. Nearly 40% of the 250 decision makers that were interviewed**
revealed that either they didn't have a strategic plan for mobility or
were not aware of one.

Building on their complementary strengths, Brightstar and Tangoe's
mobile service offering will address the increasing challenge businesses
face when enabling a mobile workforce with the right tools at the right
time in a cost-effective manner.

Through this partnership, Brightstar and Tangoe will offer an end-to-end
global service that incorporates the full mobile life-cycle for a single
monthly service fee, reducing costs, increasing productivity and
delivering predictable results to help customers grow the bottom line.

The tailored end-to-end managed service will provide clients with a full
device lifecycle management including asset management, online ordering,
dedicated service desk, mobile expense management, and additional
managed services.

"We're really excited to bring an integrated solution for device
lifecycle management to market", said Emer Timmons, Brightstar's Chief
Marketing Officer and President Enterprise. "Businesses want to harness
the benefits of a mobile workforce without the headache and overhead of
managing the service themselves. This new end-to-end service will enable
them to do just that. In addition, with Tangoe's support we will be able
to grow our enterprise client base and take our managed solution to a
global level".

Sidra Berman, Chief Marketing Officer at Tangoe commented: "The
increasing interconnectedness of technology, how people work today and
will work in the future, requires a continuous focus on accessing mobile
devices and businesses need to respond effectively to this. We know that
mobile services can be a large cost. By partnering with Brightstar we
will be able to further help our clients take control of their mobility
practice and offer them a solution designed to match their needs".

Notes to editors

*For a full copy of the report please contact Simon Harding.

**Large organizations defined as being an entity of 500+ employees.
Survey carried out globally including EMEA, APAC, North and Latin

About Brightstar (

Brightstar simplifies the wireless world, making mobile technology
accessible to everyone. A subsidiary of SoftBank Group Corp., we are the
world's leading mobile services company for managing devices and
accessories. We work with carrier, retail and enterprise customers
across 70 countries, touching every stage of a device's lifecycle, from
when it's manufactured to the moment it's time to trade it in and
re-market it.

About Tangoe, Inc.

Tangoe helps its customers grow their bottom line. Leading global brands
rely on Tangoe to increase productivity, reduce costs, and drive
predictable results. The company's technology solutions are the global
expense management and mobility services standards for the world's
greatest brands who believe, like us, people work smarter when
technology works for them. Learn how technology can make you work
smarter at

Tangoe is a registered trademark of Tangoe, Inc.

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