Market Overview

Naked Brand Group Limited Announces Agreement with CVS Health and Launches Heidi Klum Intimates Solutions Line to Over 4,000 CVS Locations Across the United States

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Essential Wardrobe and Red-Carpet-Ready Products Now Available
In-Store and Online Marking the Current Largest Retail Footprint for
Naked Brand Group Limited

Naked Brand Group Limited (NASDAQ:NAKD), a global leader in
intimate apparel and swimwear (the "Company" or "Naked"), has announced
an agreement between its wholly-owned subsidiary Bendon Limited
("Bendon") and CVS Health (NYSE:CVS), a leading pharmacy innovation
company helping people on their path to better health. Under the terms
of the agreement, Bendon's master licensed Heidi Klum Intimates
Solutions line has been featured in over 4,000 CVS locations across the
United States.

The Heidi
Klum Intimates Solutions line
features an array of over 20 essential
wardrobe and red-carpet-ready products from dressing tape and converters
to strapless, backless stick on silicone bras. The brand sets a new
standard in the category by fusing the fashion and cosmetics industries
with a fresh and modern approach to brand positioning and packaging. The
line is carried in the cosmetics department, which typically see the
highest foot traffic of any department within a CVS Health location and
represents the largest single retail footprint of any Naked Brand Group
Limited licensed or wholly-owned brand. According to a 2018 report by
Statista, retail sales value of the women's accessories market in the
U.S. totaled $31.9 billion in 2017.

Heidi Klum's credentials as host and executive producer of Project
Runway and Germany's Next Top Model, in addition to an illustrious
career as a supermodel and red carpet regular, provides her with
unrivaled experience to enter the Solutions category.

"We are pleased to have launched a long-term strategic partnership with
CVS Health, which has placed our high-margin Heidi Klum Intimates
Solutions line in over 4,000 retail locations across the United States,"
stated Justin Davis-Rice, Chief Executive Officer of Naked Brand Group
Limited. "This move greatly diversifies not only our distribution base,
but our product offering as well, providing the Heidi Klum Intimates
line representation outside of lingerie, but in a complimentary
category. In the first year, we expect significant retail sales from
this relationship with a gross margin profile much higher than our
traditional product lines. We look forward to further developing our
commercial relationship with CVS Health to include other brands and
products across our diversified portfolio," concluded Mr. Davis-Rice.

About Heidi Klum Intimates Solutions

Heidi Klum Intimates Solutions features an array of essential wardrobe
and red-carpet-ready products from dressing tape and lingerie washbags
to strapless, backless stick on silicone bras. The brand sets a new
standard in the category by fusing the fashion and cosmetics industries
with a fresh and modern approach to brand positioning and packaging.
Klum's credentials as host and executive producer of Project Runway and
Germany's Next Top Model, in addition to an illustrious career as a
supermodel and red carpet regular provides her with unrivalled
experience to enter the Solutions category. The Heidi Klum Solutions
collection includes Dressing Tape, Hemming Tape, Disposable Covers,
Silicone Gel Covers, Wing Bra, Deep Plunge Bra, Low Back Converter, Bra
Converting Clip, Adhesive Silicone Bra, Push up Pads, Clear Straps and a
Lingerie Wash Bag. Shop Heidi Klum Solutions here.

About Naked Brand Group Limited:

Naked Brand Group Limited (NASDAQ: NAKD)
is a leading intimate apparel and swimwear company with a diverse
portfolio of brands. The company designs, manufactures and markets a
portfolio of 11 company-owned and licensed brands, catering to a broad
cross-section of consumers and market segments. Brands include Naked,
Bendon, Bendon Man, Davenport, Fayreform, Hickory, Lovable, Pleasure
State, Heidi Klum Intimates, Heidi Klum Man, Heidi Klum Swim. Naked
Brand Group Limited products are available in 44 countries worldwide
through 6,000 retail doors, a growing network of E-commerce sites and 61
company-owned Bendon retail and outlet stores in Australia and New
Zealand. Brands are distributed through premier department stores,
specialty stores, independent boutiques and third-party e-commerce sites
globally, including Macy's, Nordstrom, Saks Fifth Avenue, Harrods,
Selfridges, Amazon and asos among others. For more information please
visit www.nakedbrands.com.

Forward-Looking Statements:

This communication contains "forward-looking statements" within the
meaning of the safe harbor provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Forward-looking statements include all
statements that are not historical facts. Such statements may be, but
need not be, identified by words such as "may," "believe," "anticipate,"
"could," "should," "intend," "plan," "will," "aim(s)," "can," "would,"
"expect(s)," "estimate(s)," "project(s)," "forecast(s)", "positioned,"
"approximately," "potential," "goal," "pro forma," "strategy," "outlook"
and similar expressions. Examples of forward-looking statements include,
among other things, statements regarding future financial performance,
future growth in our business, trends in our industry, product
innovation and operational expansion. All such forward-looking
statements are based on management's current beliefs, expectations and
assumptions, and are subject to risks, uncertainties and other factors
that could cause actual results to differ materially from the results
expressed or implied in this communication. Among the key factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are the following: our ability
to integrate the operations of Bendon Limited and Naked Brand Group
Inc.; the risk that the projected value creation and efficiencies from
the transaction with Bendon Limited and Naked Brand Group Inc. will not
be realized; difficulties in maintaining customer, supplier, employee,
operational and strategic relationships; the possibility that a robust
market for our shares may not develop; our ability to raise additional
financing; our ability to anticipate consumer preferences; and the other
risks and uncertainties set forth under "Risk Factors" in our Annual
Report on Form 20-F for the fiscal year ended January 31, 2018. Further,
investors should keep in mind that our revenue and profits can fluctuate
materially depending on many factors. Accordingly, our revenue and
profits in any particular fiscal period may not be indicative of future
results. We are under no obligation to, and expressly disclaim any
obligation to, update or alter our forward-looking statements, whether
as a result of new information, future events, changes in assumptions or
otherwise, except as required by law.

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