Market Overview

Barnes & Noble Celebrates Educators Just in Time for Back-to-School


Every Saturday & Sunday in August, B&N Stores Nationwide Will Offer
Discounts for Pre-K-12 Teachers & Administrators, Including 25% Off Most

Special Giveaways on Saturday, August 5, While Supplies Last

To celebrate educators just in time for back-to-school, Barnes &
Noble, Inc. (NYSE:BKS)
, the world's largest retail bookseller, will
kick off the school year with Educator Appreciation Days every Saturday
and Sunday in August. Starting Saturday, August 4, all stores nationwide
will feature special discounts* to celebrate pre-K-12 public,
private and homeschool teachers and administrators, including 25% off
most merchandise like books, toys and games; and limited-time giveaways
from Sterling Publishing, while supplies last. The offer will also be
valid online at
Saturday, August 25 and Sunday, August 26.

"We are thrilled to announce Barnes & Noble's August Educator
Appreciation Days, which give teachers and administrators the
opportunity to get the supplies they need at a great value right in time
for the new school year," said Tracy Vidakovich, Vice President,
Business Development for Barnes & Noble. "At Barnes & Noble, we think it
is important to recognize teachers and administrators for all they do,
and we do so all year long. For the past nine years, through our free
Barnes & Noble Educator Discount Card Program, we have given educators
20% off list price on most in-store and online purchases for classroom
use throughout the year, and 25% off during special appreciation events."

August's Educator Appreciation Days special discount offerings are:

  • 25% off list price on most books, gifts, music, DVDs, and toys and
    games for classroom purchase;
  • 10% off all Café consumables purchases; and
  • 10% off select products to encourage tech-based fun including Air Hogs
    Hyper Drift Drone by Spin Master, Code Gamer by Thames & Kosmos, LEGO®
    BOOST Creative Toolbox, and much more.

As an added bonus, select Sterling Publishing titles will be given away
with educator purchases, while supplies last, on Saturday, August 4.
Educators can choose one of the following titles to receive for free
with their purchase, while supplies last: Write-On Wipe-Off Learning
Cards: Shapes
(Flash Kids), Snow Dance (Richard Scarry's
Readers Series: Level 1), and Flash Forward Reading: Grade 5
(Flash Kids).

Barnes & Noble already has a full week of Appreciation Days lined up for
October 2018, from October 6-14, to continue to support teachers into
the school year. The special discounts offered during Educator
Appreciation Days are available to pre-K to grade 12 teachers,
administrators and homeschoolers, enrolled in the free Barnes & Noble
Educator Discount Card Program.

Barnes & Noble supports teachers all year through the Barnes & Noble
Educator Discount Card Program, which offers pre-K through grade 12
educators 20% off list price on most in-store and online purchases for
classroom use throughout the year, and 25% off during special
appreciation events. To take advantage of these offers, educators can
apply for their Barnes & Noble Educator Discount Card in their local
store or download the form from the Educator
page online.

Barnes & Noble also partners with schools on bookfairs to help them
raise funds, while also hosting events throughout the year to help make
reading more fun and accessible for children and families across the

*Exclusions can be found in the Educator Program Terms and Conditions
Educators must present a valid Barnes & Noble Educator Discount Card to
receive the discounts in store. Educators can also receive the discounts
online at only on Saturday, August 25 and Sunday, August 26, by
entering their educator number in the Membership area of the page.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is the world's largest retail
bookseller, and a leading retailer of content, digital media and
educational products. The Company operates 630 Barnes & Noble bookstores
in 50 states, and one of the Web's premier e-commerce sites, ( The
Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features digital books, periodicals and comics, and offers the ability
to enjoy content across a wide array of popular devices through Free
NOOK Reading Apps available for Android, iOS®
and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company's corporate website at

Barnes & Noble®, Barnes & Noble Booksellers®
and Barnes &® are trademarks of Barnes & Noble,
Inc. or its affiliates. NOOK® and the NOOK logos are
trademarks of Nook Digital, LLC or its affiliates.

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