Market Overview

Iteris ClearAg to Power UK Agriculture & Horticulture Development Board's WeatherHub


ClearAg Smart Content Will Enhance WeatherHub with Hyperlocal Weather

  • AHDB WeatherHub users can now access ClearAg data to support over
    72% of total UK agricultural output
  • Access to ClearAg "smart content" gives UK farmers hyperlocal
    current and forecast weather data to improve decision support,
    productivity and efficiency
  • Deal represents milestone in Iteris' strategic focus on the
    European market

(NASDAQ:ITI), the global leader in applied informatics for
transportation and agriculture, today announced the addition of Iteris'
ClearAg® smart content via weather modeling application programming
interfaces (APIs) to the Agriculture
& Horticulture Development Board
's (AHDB) WeatherHub,
representing another
in Iteris' strategic focus on the European market.

This press release features multimedia. View the full release here:

Iteris ClearAg to Power UK Agriculture & Horticulture Development Board's WeatherHub (Photo: Busines ...

Iteris ClearAg to Power UK Agriculture & Horticulture Development Board's WeatherHub (Photo: Business Wire)

The AHDB WeatherHub, which aggregates and visualizes weather data, will
now make available ClearAg current and forecast weather information via
its website, as well as via bespoke applications using third-party data

"The AHDB WeatherHub brings together a range of open-source and procured
weather-related data," said Simon Oxley, head of Crop Production Systems
at the AHDB. "The purpose of this weather data is both to support crop
production decisions made by farmers and agronomists – for example via
crop disease alerts – as well as help explain observed crop growth and
disease characteristics, while putting this in a historic context by
comparing current to long-term weather data."

"We are excited to provide farmers and agronomists across the UK with
access to Iteris' ClearAg smart content via the AHDB's WeatherHub
platform," said Jim Chambers, senior vice president and general manager,
Agriculture and Weather Analytics at Iteris. "Making ClearAg's
hyperlocal atmospheric data available to AHDB members will help the UK
farming community make better decisions, while promoting the ClearAg
brand and expanding our presence in Europe."

The AHDB is a statutory levy board, funded by farmers, growers and
others in the supply chain. Its delivery of services to members is
focused on six sectors – beef and lamb, cereals and oilseeds, dairy,
horticulture, pork and potatoes – covering over 72% of total
agricultural output in the UK. Further information on AHDB can be found

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation
and agriculture, turning big data into big breakthrough solutions. We
collect, aggregate and analyze data on traffic, roads, weather, water,
soil and crops to generate precise informatics that lead to safer
transportation and smarter farming. Municipalities, government agencies,
crop science companies, farmers and agronomists around the world use our
solutions to make roads safer and travel more efficient, as well as
farmlands more sustainable, healthy and productive. Visit
for more information and join the conversation on Twitter,
and Facebook.

Iteris Forward-Looking Statements

This release may contain forward-looking statements, which speak only as
of the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates,"
"may," "should," "will," "can," and variations of these words or similar
expressions are intended to identify forward-looking statements. These
statements include, but are not limited to, statements about the
anticipated benefits and success of our agreement and future success in
utilizing the ClearAg solution. Such statements are not guarantees of
future performance and are subject to certain risks, uncertainties, and
assumptions that are difficult to predict, and actual results could
differ materially and adversely from those expressed in any
forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not
limited to, our ability to deliver the ClearAg solution on a
cost-effective basis; our ClearAg solution's ability to enable users
make better informed farming decisions; the future adoption of the
ClearAg solution in the agribusiness markets; customer's dedication of
resources and ability to achieve market acceptance for its own products
and services; our ability to gain additional patent protection for our
technologies and products; and the potential impact of product and
service offerings from competitors and such competitors' patent coverage
and claims. Further information on Iteris, Inc., including additional
risk factors that may affect our forward-looking statements, is
contained in our Annual Report on Form 10-K, our Quarterly Reports on
Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings
that are available through the SEC's website (

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