Market Overview

Live Webcast: How to Manage Your Data Today and Forever


Industry expert Mike Matchett to host Aparavi to consider the impact
of the "unstructured data tsunami" hitting data centers

Jon Calmes, vice president of business development at Aparavi, a
Silicon-beach startup in SaaS solutions, and Mike Matchett, CEO and
principal analyst at Small World Big Data, discuss how organizations can
overcome the challenges of backing up, retaining and archiving massive
amounts of unstructured data in a Truth in IT webcast August 2 at 1 p.m.

With a 60 percent annual growth rate, unstructured data will comprise 90
percent of all data by 2023. "Overcome the Unstructured Data Tsunami"
will discuss how the complexity of multiple workflows, sites, security
and clouds threatens to overwhelm IT's ability to manage this
ever-growing volume, and the steps organizations can take to regain the
upper hand. Among the topics covered during the 40-minute event are:

  • How to get the maximum value out of backups in a multi-cloud
  • How to apply workflows centrally with global compliance control and
  • Why traditional, proprietary backup software is not capable of helping
  • Why open data format and direct multi-cloud access and support are
    critical for managing unstructured data

"Most people probably have no idea of what a headache it is from an IT
perspective to retain, secure, and manage all the documents, reports,
files, videos and pictures that they have stored on their computers and
corporate networks," said Calmes. "Legacy technologies simply cannot
handle these growing volumes and the risk of being non-compliant to the
myriad regulatory requirements of good corporate governance is an
ever-present concern. Rather than get swept up in a tsunami of
unstructured data, organizations can implement a solution like the
Aparavi Active Archive with built-in data protection to overcome the
challenges associated with its continued growth."

Aparavi Active Archive masters out-of-control unstructured data growth
with data protection, retention and archive. Aparavi slows secondary
storage growth by 75 percent with guaranteed availability regardless of
how long data is retained. The company's SaaS-based solution delivers
true storage independence with on-premises and multi-cloud mobility.
This along with an open data format removes vendor-lock in forever.
Aparavi pays for itself in reduced backup and secondary storage spend
and eliminates up-front investments with a pay-as-you-go model based on

With a goal to deliver timely, credible and valuable information about
trends and techniques in technology, Truth in IT publishes videos from
various sources throughout the world of IT. Those interested in
attending the webcast of "Overcome the Unstructured Data Tsunami" can
register online at

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About Aparavi

Aparavi, the world's leading SaaS-based Active Archive with built-in
data protection, helps organizations master out of control unstructured
data growth. Delivering both on-premises and multi-cloud mobility,
Aparavi provides true storage independence, and together with an
open-data format removes vendor lock-in, forever. Aparavi delivers huge
savings by slowing secondary storage growth by 75 percent, with
guaranteed availability regardless of how long data is retained. A
pay-as-you-go model based on usage eliminates up-front expenditures for
a better total cost of ownership. For more information visit

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