Market Overview

Leading Media Company and Non-Profit WGBH Relaunches Sites on Brightspot Enterprise CMS


WGBH, the nation's preeminent public media company, has relaunched two
separate websites on one powerful CMS. The new modern CMS platform, Brightspot,
empowers WGBH to accomplish their two main digital goals: serve a
diverse audience with a wide variety of media offerings and communicate
the organization's mission and values to their audiences, members, key
constituents, and the general public.

WGBH is many things to many people: a 21st century public media company,
a trusted local and national news source, a leading non-profit
organization, and an iconic brand in Boston's rich cultural and
intellectual fabric. Presented with the challenge of delivering an
engaging video-first digital experience that includes everything from
iconic PBS shows and world-class musical performances, to the latest
news from NPR, and a rich array of native digital multimedia
experiences, WGBH sought an omni-channel CMS solution with
personalization capabilities for newly engaged audiences and WGBH
members alike.

After experiencing some difficulty and inefficiency working across
multiple legacy CMS platforms, WGBH decided to migrate to Brightspot to
consolidate all editorial operations within one powerful system. With
the new, this multifaceted organization can now produce more
meaningful and compelling digital experiences faster and more easily
than ever before, while increasing their overall reach.

"As one of the nation's leading public media producers nationally and as
an essential provider of trusted journalism and cultural content in our
home market of Boston, it is critical that we provide our audiences the
content they expect on their terms," said Bob
, WGBH's Vice President for Digital Services. "WGBH is now
extremely well equipped to provide personalized digital expressions of
our content to our broad, growing, and diverse audience."

With an upgraded premium distribution engine that is effective for both
media producers and journalists, the reimagined WGBH sites feature:

  • Premium video integration
  • Audience segmentation and personalization capabilities
  • Business intelligence integration
  • Modernized membership experiences with access to premium content
  • Seamless interoperability with NPR
  • SSO capability with
  • Customized editorial workflows

"Brightspot was made to accelerate digital transformation and innovation
for forward-thinking media companies like WGBH that engage with
audiences on several platforms," said Sandeep Hulsandra, Vice President
of Media Practice for Perfect Sense. "With the support of such a
powerful and flexible platform, WGBH can now focus on their core mission
while remaining agile in an ever-changing digital media landscape."

About WGBH

WGBH Boston is America's preeminent public broadcaster and the largest
producer of PBS content for TV and the Web, including MasterpieceAntiques
Roadshow, Frontline, Nova, American Experience,
 Arthur and
more than a dozen other primetime, lifestyle, and children's series.
WGBH also is a major source of programs for public radio (among them, PRI's
The World
®), a leader in educational multimedia
(including PBS LearningMedia™, providing the nation's educators with
free, curriculum-based digital content), and a pioneer in technologies
and services that make media accessible to deaf, hard of hearing, blind,
and visually impaired audiences. WGBH has been recognized with hundreds
of honors: Emmys, Peabodys, duPont-Columbia Awards, and Oscars. Find
more information at

About Perfect Sense

Founded in 2008, Perfect
is a visionary technology company created to deliver
enterprise web publishing solutions and digital consulting services in a
more impactful way. Our mission is to empower the art of digital
possibility through Brightspot,
a content management (CMS) and distribution engine built for high-volume
media, brand, and portfolio publishers.

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