Market Overview

San Francisco Equity Partners Acquires Majority Stake in Better-for-You Frozen Foods Brand Brazi Bites


Private Equity Firm and Brazilian Cheese Bread Maker Partner to
Accelerate Impressive Growth in Frozen and Ethnic Food Categories

, the top U.S. producer of naturally gluten-free
Brazilian-style cheese bread, announced today that San
Francisco Equity Partners
(SFEP) has acquired a majority stake in
the Portland-based company. SFEP is a leading private equity firm
focused exclusively on consumer growth companies. The new partnership
aims to develop new business around the strength of the Brazi Bites
founding team that has been leading a movement among consumers toward
authentic, ethnic, better-for-you frozen foods offerings.

"San Francisco Equity Partners is the ideal partner for Brazi Bites
based on their experience guiding authentic consumer brands to a broader
audience," said Junea Rocha, Co-Founder and CEO of Brazi Bites. "The
popularity of our Brazilian Cheese Bread line has positioned the company
well to expand into adjacent categories. Over the next few years, Brazi
Bites will become a platform for delicious, better-for-you Latin
American foods. We are excited for this new partnership to accelerate
the distribution growth for our current product offering and pursue the
numerous growth opportunities for our brand."

Brazi Bites was born in the kitchen of husband-and-wife team Junea and
Cameron using a traditional family recipe for "Pão de Queijo," a
staple Brazilian snack that is wildly popular throughout South America.
Their products are naturally gluten-free, made with only high-quality,
simple ingredients and authentic tapioca flour from Brazil. Brazi Bites
can be enjoyed anytime as a snack, appetizer or alongside your favorite

Brazi Bites has emerged as a key player in the food industry's rapid
evolution towards "clean-label," offering wholesome products that are
convenient and delicious. Their product line is available at over 6,000
stores nationwide, including Whole Foods, Sprouts, Kroger, Costco,
Wegmans, Publix, Target, Safeway and more. They are also launching at
Loblaws in Canada, August 2018.

"Brazi Bites is a trendsetting brand at the forefront of the 'freezer
revolution' and their growth within the industry reflects that," said
Scott Potter, Managing Partner, San Francisco Equity Partners. "Junea
and Cameron have done an impressive job in building an authentic brand
with deep consumer connection. We look forward to leveraging our
resources and network in partnering with them for their next stage of

This partnership comes on the heels of a period of exponential growth
for Brazi Bites. In August the company was ranked #81 on the Inc. 5000
annual list of "America's Fastest-Growing Private Companies," with
4,554% growth in 3 years. This ranking makes Brazi Bites America's
fastest-growing, woman-led food company and third fastest-growing food
company overall.

For more information visit
For all locations carrying Brazi Bites visit the store locator:

About Brazi Bites:

Brazi Bites was born in the kitchen of husband-and-wife duo Junea Rocha
and Cameron MacMullin in 2010. In a few short years, they grew into a
nationally distributed brand with a cult-like following after appearing
on ABC's Shark Tank in 2015 and were then included in the Inc. 5000 2017
list of "America's Fastest Growing Private Companies." Brazi Bites makes
naturally gluten-free Brazilian cheese bread with simple, clean
ingredients in four distinct flavors. They make a great side dish for
everyday meals, a wholesome after-school snack and an easy freezer
essential to have on hand for a quick, ready-to-bake appetizer. Their
product line is available at over 6,000 stores nationwide, including
Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target and more.
For more information about Brazi Bites, please visit
or follow on Instagram (@brazi_bites)
and Facebook.

About San Francisco Equity Partners:

San Francisco Equity Partners is a private equity firm exclusively
focused on consumer growth companies. SFEP partners with consumer
businesses that have reached an inflection point in their development,
where they can benefit not only from growth capital, but also from
SFEP's operational, financial and industry experience. For more
information please visit

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