Market Overview

Bright MLS Connects Distributed Workforce and Enhances Customer Experience With RingCentral Cloud Communications and Contact Center Solutions


(NYSE:RNG), a leading provider of global enterprise cloud
communications and collaboration solutions, today announced that Bright
, one of the nation's largest real estate multiple listing
services (MLS), has selected RingCentral's unified solutions across
voice, video, online meetings, and contact center to boost workforce
productivity and enhance the customer experience.

Serving approximately 85,000 real estate professionals who in turn serve
over 20 million consumers, Bright MLS is a combination of two leading
multiple listing services, MRIS and TREND, along with a number of other
similar organizations in the Mid-Atlantic region. With the formation of
the new entity and the offering of more listings across a broader
geographic area, Bright MLS needed to standardize its new IT environment
to better connect its distributed workforce and contact centers across
the Mid-Atlantic.

Previously, Bright MLS had legacy on-premises systems, which primarily
supported voice-only communications and were difficult to support a
distributed workforce. By standardizing on RingCentral's cloud
communications platform, Bright MLS uses RingCentral
to connect its workforce across distributed
locations and enable communication across different modes. In addition,
Bright MLS also uses RingCentral
Contact Center

to better support customer engagement.

"Our real estate professionals conduct $100 million worth of
transactions each hour," said Garry Marsoubian, Senior Vice President of
IT and Project Delivery at Bright MLS. "With RingCentral, we're able to
enhance the customer experience while saving costs, making it a business
decision that translates to tangible value across our organization.
RingCentral has addressed the confidentiality, integrity, and
availability questions that all IT leaders must ask when considering
cloud services and solutions."

The other key aspect of RingCentral that convinced Bright MLS it was the
right solution was the availability of a robust call center solution,
RingCentral Contact Center.

Vernon Jones, Vice President of Customer Support explains: "Every minute
that our customers are on the phone with a support representative is a
minute that they aren't initiating or closing deals. Our call centers
have to be available to their fullest extent, and the support reps need
tools to answer questions quickly. RingCentral Contact Center makes that

Key benefits of RingCentral for Bright MLS include:

  • Enhanced mobility: Real estate agents can work remotely while
    staying engaged with customers and peers through web and video
    meetings with RingCentral
  • Robust contact center solution: RingCentral Contact Center
    empowers customer support center managers with the visibility and
    reporting tools they need to ensure that everyone is working optimally.
  • Open platform: Integration with Salesforce CRM allows support
    agents to handle calls from directly within Salesforce, ensuring an
    extra measure of efficiency to answer questions quickly.
  • Security: Meets the Bright MLS vetting process for
    confidentiality, integrity, availability; and follows the same model
    Bright MLS has architected—multiple data centers with highly redundant

"Standardized on a single cloud communications solution, Bright MLS is
an example of the harmony that can be achieved in an organization with
multiple locations and a distributed workforce," said Ryan Azus, EVP of
Global Sales and Services at RingCentral. "We look forward to further
supporting their needs in the future as their business evolves."

For additional information, click here.

About Bright MLS

The Bright MLS real estate service area spans 40,000 square miles
throughout the Mid-Atlantic region, including Delaware; Maryland;
Washington, D.C.; and parts of New Jersey, Pennsylvania, Virginia, and
West Virginia. As a leading Multiple Listing Service (MLS), Bright
serves approximately 85,000 real estate professionals who in turn serve
over 20 million consumers.

About RingCentral

RingCentral, Inc. (NYSE:RNG) is a leading provider of global
enterprise cloud communications and collaboration solutions. More
flexible and cost-effective than legacy on-premises systems, RingCentral
empowers today's mobile and distributed workforce to communicate,
collaborate, and connect from anywhere, on any device. RingCentral
unifies voice, video, team messaging and collaboration, conferencing,
online meetings, and integrated contact center solutions. RingCentral's
open platform integrates with leading business apps and enables
customers to easily customize business workflows. RingCentral is
headquartered in Belmont, California, and has offices around the world.

©2018 RingCentral, Inc. All rights reserved. RingCentral, RingCentral
Office, RingCentral Contact Center, RingCentral Meetings and the
RingCentral logo are trademarks of RingCentral, Inc.

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