Market Overview

Introducing ABBY&FINN: The Most Flexible Diaper Subscription Company That Gives Back to Families in Need


Affordable Diaper Brand Donates a Diaper-a-Day for Every Subscription

the ultra-flexible diaper subscription company with a give back model,
announced today the availability of its hypoallergenic diapers through a
delivery platform that enables greater degrees of freedom and superior
personalization. To fulfill its mission of giving back, ABBY&FINN is
committed to donating a Diaper-a-Day for every subscriber to one of its
well-established partner non-profit organizations across the United
States. The company intends to disrupt the diaper subscription market
with its affordability, flexibility, and high-quality,
environmentally-friendly products.

In early 2016, Amanda and Lance Little teamed up with Kyle and Matt
Anderson to solve a problem all parents know well: they were paying too
much for diapers, and their babies kept outgrowing their subscriptions.
They thought there had to be a more affordable, eco-friendly solution
that truly grew with their babies and delivered diapers right to
parents' doorsteps. The dual husband-wife teams set out to create
ABBY&FINN, and as they learned more about the diaper industry, they were
surprised at how many families couldn't afford to diaper their babies.

Amanda Little, Co-Founder, ABBY&FINN, said, "As parents, we were shocked
to learn that one-third of families in the U.S. cannot afford diapers.
We then made it our mission to reduce impact and mitigate need using the
platform we had created at ABBY&FINN. To date, we have donated more than
250,000 diapers and cannot wait to grow that number as our
subscriber-base increases."

To ensure that its mission could never be trivialized, ABBY&FINN
incorporated it into the company's name. ABBY is an anagram for baby and
FINN stands for "families in need." With each monthly box subscription
ordered, ABBY&FINN donates 30 diapers to families in need through
partner organizations that use diapers as incentives for participating
in parenting programs and child wellness exams.

"Our give back model is something we're really proud of, but just as
important to us is the quality and affordability of our diapers and
wipes," said Lance Little, Co-Founder and CEO, ABBY&FINN.

ABBY&FINN's diapers offer high absorbency, superior comfort, and most
importantly, no harmful chemicals or substances. Other features include:

  • Chlorine-Free, sustainably sourced wood pulp
  • Elastic waistband
  • Elastic side bands
  • Anti-leak side leg cuffs
  • Super soft apparel top sheet

The ABBY&FINN wipes, which can be added on to any monthly subscription,
are dermatologically tested, hypoallergenic, and fragrance-free.
ABBY&FINN's ultra-thick wipes are also alcohol and paraben-free, vegan,
and feature a soothing blend of chamomile, cucumber, and oat to safely
cleanse and care for baby's sensitive skin while helping to protect
against irritations and rashes.

ABBY&FINN's subscription is available for $45 a month for diapers only
or $55 a month for diapers and wipes. ABBY&FINN diapers are available in
sizes 1-6, with three different pattern options. The brand's uniquely
flexible model allows parents to mix multiple sizes and designs in the
same box and select from a range of frequencies.

For more information on ABBY&FINN or to sign up for a free trial, please

ABBY&FINN is a new diaper subscription
club with giving back at its core. The company was founded by two
families (Amanda and Lance Little, and Kyle and Matt Anderson) who saw
the need for a better, more convenient, flexible, and affordable option.
"As parents ourselves, we were touched by the statistic that one in
three American families experience diaper need and wanted to build a
business that gives back. As a result, ABBY&FINN has developed a
business model that brings design-oriented, eco-friendly, premium
diapers to your door, and donates 30 diapers to families in need (the
FINN in our name refers to our mission to help Families in Need). It was
important to us to re-think diapering with a bottoms-up perspective
(wink wink), so we built the most parent-friendly program out there –
mix multiple sizes and designs in the same box and select from a range
of frequencies. At ABBY&FINN, we believe it's time for a change: no
chemicals, no compromises." For more information, please visit,
and follow us on Instagram,
and Twitter.

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