Market Overview

Qubit Named a Leader in the 2018 Gartner Magic Quadrant for Personalization Engines


today announced that Gartner
has named the company a Leader in their 2018 Magic Quadrant for
Personalization Engines.

Founded in 2010, Qubit enables the world's leading retail, travel and
eGaming brands to deliver effective and scalable personalization across
their digital channels. Qubit is currently used by more than 1,000
ecommerce and tech professionals, and the platform is delivering 55
billion personalizations per month making it one of the most robust in
the market.

Qubit CEO Graham Cooke said, "We're absolutely delighted to be named a
Leader by the analyst team at Gartner. We feel it's wonderful to have
this recognition - we live and breathe personalization every day so
customers like NET-A-PORTER, L'OCCITANE
en Provence
, Emirates,
, and Ladbrokes
can thrive in this digital era."

This is the first time Gartner has released a Magic Quadrant for
Personalization Engines, which we feel reflects the growing importance
of Personalization for marketing and digital leaders. In a Gartner
report called, "Use Data-Driven Personalization to Grow Digital
Commerce," Jennifer Polk, Research Vice President at Gartner, wrote:

"Customer expectations for personalization are rising due to increasing
interaction with digital technology, such as sophisticated websites,
mobile devices and applications, and social networks that recognize them
as individuals, track their behavior and use this data (advanced and
predictive analytics), to tailor the experience. These experiences set
the standard for personalization in digital commerce."

Evaluated for ability to execute and completeness of vision, Qubit
believes it was recognized for its real-time personalization
capabilities across multiple customer touchpoints at scale.

Qubit CTO Emre Baran said, "We were really pleased to see Gartner
mention our support for technical teams. Personalization is marketing
technology, but we know that technical and data teams are deeply
involved in large-scale personalization projects in collaboration with
their marketing colleagues, therefore we build solutions for both

Key products reviewed included Qubit
and Qubit

Additional Resources:

Gartner, "Magic Quadrant for the Personalization Engines," Jennifer
Polk, Bryan Yeager, 25 July 2018.

Gartner, "Use Data-Driven Personalization to Grow Digital Commerce,"
Jennifer Polk, Refreshed: 6 April 2017, Published 24 February 2015.

Gartner does not endorse any vendor, product
or service depicted in its research publications, and does not advise
technology users to select only those vendors with the highest ratings
or other designations. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research including any warranties of
merchantability or fitness for a particular purpose.

About Qubit.
Qubit is the leader in delivering highly
persuasive personalization at scale. Leading brands in retail, travel
and egaming work with Qubit to transform the way they understand and
influence their customers. In 2018, the company was named a ‘Top Rated
A/B Testing & Personalization Tool' by TrustRadius, and the winner of
the ‘Best Breakthrough Product Collaboration' at the Glossy Awards
alongside Qubit customer, ColourPop. Headquartered in London, the
company has offices across Europe and the U.S.

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