Market Overview

Five Guys Serves Up Fresh Insights With Looker to Deliver Better Customer Experience


Global fast food restaurant relishes new era of insight-led growth
and development

a leading data platform company, today announced that Five Guys JV -
premium burger chain - has implemented Looker to deliver an enhanced
customer experience, increase operational efficiency and drive improved
sustainability across the business. Looker has opened up access to data
across its business from sales, operations and business planning to
warehouse management, speeding up access to insights and informed

Before Looker, reporting was a time-consuming process which required
input from the development team, resulting in bottlenecks and slowing
the decision-making process. The introduction of Looker has optimized
this process reducing it from days to hours, improving the business'
ability to quickly react to insights.

"We needed a platform that could transform our culture around data –
taking it from a ‘nice to have' to an essential component of our
business model," said Fareldia Jefferies, Integration and Data
warehouse manager, Five Guys JV. "Looker
has enabled us to do just that, giving everyone access to real-time,
live data and insights. Based on that knowledge, we've improved
warehouse efficiency, reduced waste and cut queue-times – all
underpinning an improved customer experience."

Boosted by access to reporting on-demand, the business can now manage
staffing more accurately, precisely identifying regional trends - such
as the requirement for more tills to manage daily demand in countries
such as Spain - and reduce its impact on the environment through the
reduction of waste, including plastic straws, paper bags and cups.

All of this has resulted in end-users seeing improved stores, with more
efficient staffing and tailored products – supported by data and
insights. The business relies on Looker to help it harness data to
ensure new store openings don't result in ‘cannibalizing' sales at
existing stores, improve revenue forecasting – based on external events
and seasonality – and drive more actionable insights that will further
improve the customer journey.

"Five Guys was a business seeking to improve the way it leverages data
in order to reduce its impact on the environment, build stronger
customer relationships and grow its business," said John O'Keeffe, VP of
EMEA. "Together, by harnessing Looker's platform, we've put data at the
heart of this process, enabling informed decisions based on real-life
insights - not only improving the quality of decision-making but easing
and speeding the process of gleaning such insights along the way."

About Looker

Looker is a complete data platform that offers data analytics and
business insights to every department, and easily integrates into
applications to deliver data directly into the decision-making process.
Over 1,600 industry-leading and innovative companies such as Sony,
Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have
trusted Looker to power their data-driven cultures. The company is
headquartered in Santa Cruz, California, with offices in San Francisco,
New York, Chicago, Boulder, London and Dublin, Ireland. Investors
include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital
Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures and
Goldman Sachs. For more information, connect with us on LinkedIn,
and YouTube
or visit

About Five Guys JV

Five Guys was established in Virginia in 1986 by the Murrell family, and
prides itself on the freshness and quality of its ingredients, having
banned freezers and microwaves from all of its restaurants.

Operating as a joint venture in the UK, France, Spain, and Germany they
have opened over 100 stores, and have become the UK's favorite burgers
for the last three years.

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