Market Overview

Global Augmented Reality (AR) & Virtual Reality (VR) Market Outlook to 2023 by Devices, Component, Application and Geography -


The "Augmented
Reality and Virtual Reality Market by Devices, by Component, by
Application by Geography - Global Market Size, Share, Development,
Growth, and Demand Forecast, 2013 - 2023"
report has been added
to's offering.

Global augmented reality and virtual reality market is expected to reach
$94.4 billion by 2023. Increase in smartphone penetration, and
advancement in internet connectivity and computer technology are the
major factors driving the growth of the market.

On the basis of device type, the augmented reality and virtual reality
market is categorized into AR devices and VR devices. Of the two, VR
devices recorded larger share in the market, with a contribution of more
than 60% in 2017. However, during the forecast period, the market for AR
devices is expected to grow faster, witnessing a CAGR of 73.8%. The
higher growth of this market is mainly attributed to the growing demand
of the technologies from the tourism industry; for instance, the
National Museum of Singapore uses AR devices to provide reality-enhanced
tour of the museum, which has redefined the conventional museum
experience for travelers.

On the basis component, the augmented reality and virtual reality market
is categorized into hardware and software; between the two, the hardware
category accounted for larger revenue in the market, valued at nearly
67% in 2017. However, the software component category is projected to
witness higher growth during the forecast period.

On the basis of application, the augmented reality and virtual reality
market is categorized into AR and VR applications. Consumer applications
such as gaming, media, and entertainment, contributed over 30% of
revenue in the market in 2017.

Key Findings

  • Market is expected to witness the fastest growth in Asia-Pacific (APAC)
  • Rising smartphone penetration is the key growth driver
  • Widespread potential for development of mixed reality offers immense
    growth opportunities in the augmented reality and virtual reality

Key Topics Covered

Chapter 1. Research Background

Chapter 2. Research Methodology

Chapter 3. Executive Summary

Chapter 4. Introduction

Chapter 5. Global Market Size & Forecast

Chapter 6. North America Market Size & Forecast

Chapter 7. Europe Market Size & Forecast

Chapter 8. APAC Market Size & Forecast

Chapter 9. RoW Market Size & Forecast

Chapter 10. Competitive Landscape

Chapter 11. Company Profiles

  • Blippar
  • Daqri LLC
  • Eon Reality
  • Google LLC
  • Himax Technologies Inc.
  • Intel Corporation
  • Magic Leap Inc.
  • Marxent Labs Llc
  • Meta Company
  • Microsoft Corporation
  • Oculus VR LLC
  • Osterhout Design Group (ODG) Inc.
  • PTC Inc.
  • Qualcomm Technologies Inc.
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corporation
  • Sony Corporation
  • Vuzix Corporation
  • Wikitude GmbH

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