Market Overview Acquires Town + Country, Galore and Trusted


Acquisitions Expand's Services to Include On-Demand Child
Care and Activities, Providing Expanded Care Solutions for Families (NYSE:CRCM), the world's largest online marketplace for
finding and managing family care, announced today that it has acquired
three Bay Area-based companies to enhance its suite of product
offerings: Town + Country, the premier household staffing agency in the
market; Galore, a leading marketplace to book classes and after-school
kids' activities; and Trusted, an innovative on-demand caregiving app.

In making the announcement, Sheila Lirio Marcelo, Founder,
Chairwoman and CEO, said, "Our mission has always been to leverage
technology to help families find the care solutions that fit their needs
and to provide the best options and support for our corporate clients
and care businesses. Each of these acquisitions builds on that promise,
while improving our user experience and adding great talent to our team."

Town + Country, launched in 1985 and under the leadership of Carrie and
Jens Hillen since 2008, is the premier household staffing agency in the
San Francisco Bay Area. It provides permanent and temporary household
staffing, as well as backup care for families employed by corporate
clients serviced by Care@Work, the enterprise solution of

Ms. Marcelo said, "As demand grows for our Care@Work product offerings,
particularly backup care, we are committed to ensuring that we fulfill
the needs of our clients and provide them with a range of high quality
care solutions for their employees. Town + Country has been our
long-time agency partner for backup care in the Bay Area and we are
excited to make them part of the family."

Ms. Hillen said, "We've had a long and productive relationship with and have been thrilled to see the growing demand for backup
care as Care@Work has expanded its client roster. Working together, we
believe we can fully leverage the expertise of both companies to further
accelerate growth."

Galore was founded in 2015 by Jeff Levinsohn and Max Haines-Stiles and
will soon be rebranded as Explore. The service enables parents
to book an array of activities for children, including after-school
classes and programs, camps and events. Through the platform parents are
able to find, book and pay for activities, and service providers are
able to manage availability and bookings.

"The total addressable market for after-school and weekend classes,
camps, lessons and activities for children is $12.5 billion. Galore
consolidates those offerings in one place saving parents time and
driving business for the service providers," commented Ms. Marcelo.
"We're excited to add this valuable service to our platform as
Explore, providing ease for parents and powerful tools for businesses."

Mr. Levinsohn said, "We know that the positive response we've seen to
our platform in San Francisco is just the beginning. With's
brand recognition and reach, we believe that, over time, we'll be able
to serve exponentially more parents and activity providers across the
country, creating great experiences for kids and enabling countless
businesses to thrive."

Trusted, founded in 2015 by Anand Iyer and Vivian Chan, is an on-demand
transaction-based app that enables parents to find nannies and sitters
from curated caregivers registered on the platform, primarily in the San
Francisco Bay Area. Families use the app to search, message, book and
pay the caregiver(s) they hire. Trusted will be rebranded under the name in the coming months.

"We know that care needs differ from family to family and from situation
to situation," said Ms. Marcelo. "Being able to provide parents an
on-demand child care solution for those one-time or short-term needs is
a powerful addition to our service offering. The Trusted team has built
a seamless and user-friendly platform that is highly regarded by
families and caregivers alike. We look forward to introducing this
innovative solution to our members and to the employees of our
corporate clients."

Mr. Iyer commented, " forever changed the way families find care
and caregivers find work and we're excited to bring an on-demand
solution to their product mix for both consumers and corporate clients.
We always envisioned expanding Trusted to cities across the U.S. and as
part of the portfolio, that goal will be much more attainable."

Over time, Trusted and Galore also have the potential to be integrated
into's SMB offerings that support its consumer and Care@Work
enterprise platforms. Trusted could provide efficiencies and a powerful
SaaS solution for Care@Work's backup care nanny and home care agency
partners across the country. Galore could provide a SaaS solution for
SMBs to further scale's existing Marketplace businesses for day
cares and other care businesses.

"We are very excited to expand the family with these teams who
share our mission and goal of delivering value to families, caregivers
and corporate clients," said Ms. Marcelo. "We believe that over time, we
will be able to leverage their product platforms more broadly,
especially as we enhance our online family care marketplace leadership
with high-quality backup care, after-school, activities, and on-demand
capabilities. Companies like Town + Country, Galore and Trusted help us
to drive continuous profitable growth while also delivering on our
mission to help build a scalable and sustainable care infrastructure."

For more information about Town
+ Country
; for Galore,;
and for Trusted.

Since launching in 2007, (NYSE: CRCM) has been committed to solving the complex care challenges that
impact families, caregivers, employers, and care service companies.
Today, is the world's largest online destination for finding
and managing family care, with 16.9 million families and 12.7 million
caregivers* across more than 20 countries, including the U.S., UK,
Canada and parts of Western Europe, and approximately 1.4 million
employees of corporate clients having access to our services. Spanning
child care to senior care, pet care, housekeeping and more,
provides a sweeping array of services for families and caregivers to
find, manage and pay for care or find employment. These include: a
comprehensive suite of safety tools and resources members may use to
help make more informed hiring decisions - such as third-party
background check services, monitored messaging, and tips on hiring best
practices; easy ways for caregivers to be paid online or via mobile app;
Benefits, including the household payroll and tax services provided by
HomePay and the Care Benefit Bucks program, a peer-to-peer pooled,
portable benefits platform funded by household employer contributions
which provides caregivers access to professional benefits. For
enterprise clients, builds customized benefits packages
covering child care, backup care and senior care consulting services
through its Care@Work business, and serves care businesses with
marketing and recruiting support. Headquartered in Waltham,
Massachusetts, has offices in Berlin, Austin and the San
Francisco Bay Area.

*As of June 2018

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