Market Overview

Cheetah Digital Acquires Stellar Loyalty to Redefine Customer Engagement And Loyalty For B2C Marketers

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Cheetah
Digital
, the leading independent, enterprise cross-channel marketing
software company, announced today its acquisition of Stellar
Loyalty
, a provider of cloud-based customer engagement and loyalty
software.

Headquartered in Silicon Valley, with offices in Europe and Asia, the
Stellar Loyalty Consumer Relationship Cloud helps brands drive
engagement frequency, maximize revenue, and build more meaningful and
profitable customer relationships with their customers. Stellar's
customers include leading retail, travel, hospitality, and consumer
goods brands, including Yankee Candle, Cayman Airways, CraftWorks, and
Harlequin.

Stellar Loyalty's big data architecture consumes millions of digital
signals in real-time across mobile, email, web, social and point-of-sale
systems. The Stellar Platform's first-party data structure combines
batch and streaming capabilities to ingest demographic, behavioral,
transactional and contextual data to create a predictive set of consumer
engagement opportunities. As a result, real-time consumer interaction
profiles provide a truly comprehensive understanding of individual
behavior for the marketer to deliver more relevant messages, campaigns
and offers.

"We founded Stellar Loyalty with a vision to help brands deliver the
most relevant and personalized experiences for their customers. We are
excited to become a part of Cheetah Digital and join them in a shared
mission to create lasting connections between customers and the brands
they love," said Peter Lim, CTO & Co-Founder of Stellar Loyalty.

Together, Cheetah Digital and Stellar Loyalty will redefine customer
engagement and loyalty for B2C marketers, enabling them to create more
relevant consumer experiences that drive greater revenue for their
brands. The convergence of Stellar Loyalty's big data architecture with
Cheetah Digital's Marketing Suite provides marketers with an
unprecedented, single platform solution with next-generation data
management and superior cross-channel execution capabilities.

The Stellar Loyalty team is comprised of industry veterans from Siebel
Systems, Oracle, SAP, and Marketo who have deep domain expertise in CRM,
mobile, marketing automation, loyalty and member engagement. Peter Lim
will continue to oversee Stellar's services, support, and product teams,
and will serve as Cheetah Digital's SVP of Engineering, Innovation.

"Cheetah Digital's sole mission is to serve marketers. We are committed
to helping marketers solve complex challenges, to deliver profitable
outcomes for their brands, and to assist them in creating meaningful
experiences for their customers," said Sameer Kazi, Cheetah Digital CEO.
"The combination of Stellar Loyalty products and their talented team
will allow Cheetah Digital to offer our clients the most advanced and
intuitive loyalty, customer acquisition and retention solution in the
industry. The team at Stellar Loyalty share our passion for being
Dedicated to Marketers and we are incredibly happy to welcome all of
them to Cheetah Digital."

ABOUT CHEETAH DIGITAL

Cheetah Digital is an enterprise cross-channel marketing technology
company. The Cheetah Digital Marketing Suite combines superior data
management capabilities and cross-channel execution with in-house
professional services expertise and dedicated support to help brands
execute complex marketing programs at scale and achieve profitable brand
outcomes. We are a business partner to the world's best brands,
including Williams-Sonoma, American Express and Hilton. Cheetah Digital
is a global business with employees in 25 offices across 13 countries.
For more information, visit www.cheetahdigital.com.

ABOUT STELLAR LOYALTY

Stellar Loyalty delivers the most advanced loyalty and engagement
solution spanning customer acquisition, engagement, transactions, and
rewards. Built around real-time customer interaction profiles, Stellar
Cloud Applications helps brands drive frequency, maximize customer
revenue, and build more loyal and profitable relationships. Stellar
Loyalty has offices in North America, Europe and Asia. For more details
please visit www.stellarloyalty.com.

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