Market Overview

Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers

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Simon
Data
, the first and only enterprise Customer Data Platform with a
fully-integrated marketing cloud, today announced the close of a $20
million Series B funding round to further develop its arsenal of
solutions for marketers.

The financing was led by Polaris Partners, and follows a Series A
funding round in 2015. The company was founded by Jason Davis, Josh
Neckes, and Matt Walker, and has raised a total of $32 million to date.

"The current crop of enterprise CDPs are falling short of their promise
to deliver on personalization," said Josh Neckes, Co-Founder & President
of Simon Data. "Like us, they have the capacity to join data from
disparate sources to build a rich, unified view of the customer. Unlike
us, they're completely incapable of complex campaign orchestration. With
more ways to engage customers than ever, marketers are demanding complex
cross-channel workflows, deep insights and journey management. That's
where the value is and where we come in."

Simon's disruptive platform vision of blending the messaging and
orchestration capabilities of a marketing cloud with the critical
infrastructure offered by an enterprise-scale CDP quickly attracted
major customers such as Airbnb, OpenTable, Blue Apron, TrueCar, and
Rover. Simon enables these and other major brands to leverage all of
their customer data to drive personalized, optimized communication in
any end-channel.

"The value to any business of big data lies in the insights it provides
and the business outcomes actioning it can deliver," said Jason Davis,
Co-Founder & CEO of Simon Data. "Companies everywhere have invested
tremendously in their data infrastructure, but they're unable to capture
the value held within. Simon is a new type of platform designed
specifically to unlock that value by using data to inform and
orchestrate the customer experience."

Dave Barrett, Managing Partner at Polaris Partners, joins Simon Data's
Board of Directors, alongside Maria Cirino from .406 Ventures. .406,
F-Prime, and Commerce Ventures also participated in the round.

"Simon Data is solving the complex personalization puzzle that has long
frustrated marketing executives & practitioners. Fine-grained
performance measurement and campaign ROI is the holy grail for this next
generation of marketing," said Barrett. "Jason, Josh, and Matt have an
incredible vision in this space, and have navigated colliding categories
to produce a solution that is wholly unique. Their customer traction
speaks for itself, and we're thrilled to be their partner in their
journey in building a transformative company."

Simon Data will make additional use of the funding for business
development and expansion of its product and engineering teams, with a
specific focus on data science. To learn more about Simon Data, visit www.simondata.com.

About Simon Data

Simon Data is the first and only enterprise customer data platform with
a fully-integrated marketing cloud. Moving beyond the limitations of
both categories, Simon's platform empowers businesses to leverage
enterprise-scale big data and machine learning to power customer
communications in any channel. Simon's unique approach allows brands to
develop incredible personalization capabilities without needing to build
and maintain massive bespoke data infrastructure. For more information,
visit www.simondata.com.

About Polaris Partners

Polaris Partners invests in exceptional technology and healthcare
companies across all stages of their life cycles. With offices in
Boston, San Francisco, and Dublin, we partner globally with an
unparalleled network of entrepreneurs, top scientists and emerging
innovators who are making significant contributions in their fields and
improving the way in which we live and work. For more information, visit www.polarispartners.com.

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