Market Overview

MicroStrategy Wins 2018 BRWeek Awards


Retail Leaders Select MicroStrategy as the Winner in the Big Data and
Business Intelligence Categories

Incorporated (NASDAQ:MSTR), a leading worldwide provider of enterprise
analytics and mobility software, today announced that it won two Brazilian
Retail Week (BRWeek) awards
. MicroStrategy received the highest
scores in both the Big Data and Business Intelligence (BI) categories.

Hosted by the Centro de Inteligência Padrão (CIP), the fourth annual
BRWeek awards recognized retailers and suppliers that received the
highest evaluations by Brazil's retail industry. Organizations were
scored across a number of categories based on an exclusive methodology
developed by the CIP and questionnaires completed by leading retailers
operating in Brazil, including Avon, Pão de Açúcar, Walmart, and
Carrefour. Scores were based on criteria that included user experience,
continuation/recommendation of the supplier, system performance, cost
versus benefit, quality of service and integration with other systems.

"We're proud to be helping many of the world's market leaders drive
their businesses forward and become intelligent enterprises through
their innovative use of analytics," said Cynthia Bianco, Country Manager
of Brazil at MicroStrategy Incorporated. "Receiving these BRWeek awards
underscores the competitive advantage, business process improvements and
significant cost savings our customers are realizing with our
award-winning enterprise analytics and mobility platform."

Here are what some of our customers have to say about MicroStrategy 10™
and how it has helped them solve business problems and drive real

"With MicroStrategy, we made a significant business breakthrough when we
could personalize digital offers based on the specific behavior of our
resellers visiting our site," said Raquel D'Anello, IT Director at Avon.
"The digital team can now track all that browsing data as well as
purchase history and turn all those interactions into real-time
insights. Moreover, with MicroStrategy's ability to perform analysis of
our big data, our analysts can pinpoint errors in our campaigns and make
corrections in real-time, which frees us up to do more strategic
campaign planning and create impactful digital campaigns that yield
greater engagement."

"We built an impactful, high-quality MicroStrategy Mobile™ app that
mobilizes our information and gives us a unique business advantage,"
said Betsy Ferreira, Information Systems Manager, at Ipiranga, the
second-largest Brazilian fuel distribution company, and the largest in
the private sector. "Our retail sales performance app provides
approximately 300 employees with the ability to communicate and take
action. While they're in the field, they can easily access sales data
and enable transactions with accredited gas stations, convenience stores
and oil change franchises, which comprise the Ipiranga network
throughout Brazil. This powerful technology streamlines the
decision-making process for our entire team and makes us highly
productive round the clock."

Learn more about how MicroStrategy 10 can help your organization become
an Intelligent Enterprise™ by downloading MicroStrategy
™ today. Discover a new way to do business with transactions,
multimedia, geospatial analysis, security, and more—all delivered via MicroStrategy

About MicroStrategy Incorporated

MicroStrategy (NASDAQ:MSTR) is a worldwide leader in enterprise
analytics and mobility software. A pioneer in the BI and analytics
space, MicroStrategy delivers innovative software that empowers people
to make better decisions and transform the way they do business. We
provide our enterprise customers with world-class software and expert
services so they can deploy unique intelligence applications. To learn
more, visit MicroStrategy
online, and follow us on LinkedIn,
and Facebook.

MicroStrategy, MicroStrategy 10, MicroStrategy Mobile, MicroStrategy
Desktop, and Intelligent Enterprise are either trademarks or registered
trademarks of MicroStrategy Incorporated in the United States and
certain other countries. Other product and company names mentioned
herein may be the trademarks of their respective owners.


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