Market Overview

Splash Worldwide Welcomes Erik Semmelhack as Chief Revenue Officer


Global creative technology company Splash Worldwide has appointed Erik
Semmelhack as Chief Revenue Officer, based in New York. With over twenty
years of experience in executive level business development roles at
both startups and agencies, Semmelhack brings a proven track record and
passion for driving innovation in digital. He joins Splash Worldwide
after serving as President, North America for WPP's award-winning
creative production studio Ars Thanea, where he launched their North
American office in 2015. His prior roles also include Senior Director of
Business Development at Omnicom's Red Sky Interactive, and Co-Founder
and EVP of Global Sales & Partnerships at Major League Gaming, which was
acquired by Activision for $46M.

"Erik is a highly engaging and strategic business development veteran,
and I'm impressed with his entrepreneurial spirit and innovative
thinking in the digital space," commented Splash Worldwide CEO Paul
Stonebridge. "In the last few years Splash has transitioned from a pure
production vendor to a much more integrated partner that can create,
produce, and distribute content across channels at scale anywhere in the
world. Erik has a strong understanding of the digital and social
landscapes and will be a driving force in strategically marketing our
capabilities, particularly to the North American market."

"Splash is incredibly well-positioned and has so much opportunity in the
market right now – with the changing agency landscape, the need for
robust, nimble production partners is greater than ever, and I think the
market can learn a lot from us," said Semmelhack. "Splash is not only
creatively focused, but we give clients the technology they need to
effectively control and disseminate versioned assets all over the world
in real time. Until now Splash has flown under the radar, so I'm
thrilled to step into this new position and really begin to evangelize
us to the broader marketplace."

From startups to established agencies, Semmelhack has shown leadership
across departments and globally-dispersed teams to result in over $50M
of new revenue to date. He began his career with Omnicom at the
beginning of the digital wave, leading strategy and business development
for teams doing groundbreaking work in the space. He then led
international sales and marketing in telecom with Gotham Broadband,
driving new business and ongoing client management with companies such
as Time Warner and Comcast. As a co-founder of Major League Gaming, he
spent five years building and marketing the company to the video game
and emerging eSports markets, ultimately leading to the company's
success and $46M Activision acquisition. He then served as founder and
managing partner at broadcast media startup Ted Steel Entertainment, and
held SVP and business development roles at various digital agencies,
before his most recent role as President, North America for digital and
creative studio Ars Thanea.

About Splash Worldwide

Splash is a creative technology company that unleashes creativity for
everyone, everywhere. With multi-disciplinary insight, creative,
production, technology, consulting and innovation teams, we collaborate
with clients to create impactful content and distribute it within the
right ecosystems. Our offices in London, New York, Los Angeles,
Portland, Amsterdam, Dubai, and Singapore serve the world's largest
brands and bridge the gap from concept to delivery.

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