Market Overview

IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success


operator of IZEAx®, the premier online marketplace connecting brands and
publishers with influential content creators, announces the appointment
of Francesca Cruz to Vice President of SaaS Customer Success, effective

This press release features multimedia. View the full release here:

IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success (Photo: Business Wire)

IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success (Photo: Business Wire)

The appointment of Ms. Cruz to the role follows the recent close of the
acquisition of TapInfluence. Ms. Cruz will lead the team responsible for
ensuring the successful adoption and marketplace utilization of all IZEA
owned and operated SaaS platforms.

Prior to the acquisition, Cruz served as the Vice President of Customer
Success and Partnerships for TapInfluence beginning in 2016. Under
Cruz's direction, marketplace utilization grew 39% from 2016 to 2017.
Cruz originally joined TapInfluence in 2015 as Vice President of Sales,
and oversaw annual SaaS revenue growth of 204% from 2014 to 2015.

Before joining TapInfluence, Cruz held a variety of sales management
positions at Confio Software, which was acquired by SolarWinds during
her tenure. She initially led and grew Confio's Sales Development team
and eventually became a Director of Sales for multiple SolarWinds
product lines in 2013. Cruz is a graduate of Duke University and a
Fulbright Scholar.

"We believe the acquisition of TapInfluence by IZEA represents the first
consolidation of significant market leaders in the influencer space. Our
joint value proposition will provide brands and agencies with a
comprehensive suite of technology and level of support services
unparalleled in the industry. I'm extremely excited to be joining the
IZEA team and look forward to delivering even more value to our combined

"We are thrilled to have Francesca join team IZEA. Her extensive
background in customer success, sales and management will be of great
benefit to both IZEA and our customers," said Ted Murphy, Founder and
CEO of IZEA. "Francesca has a proven track record of growing client
relationships through collaborative development and exemplary customer
service. Her skillsets and experience complement our increasing
investment in SaaS and we are optimistic in her ability to help us grow
this part of our business."

About IZEA

IZEA operates IZEAx, the premier online marketplace that connects
marketers with content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA influencers include everyday
creators as well as celebrities and accredited journalists. Creators are
compensated for producing unique content such as long and short form
text, videos, photos, status updates, and illustrations for marketers or
distributing such content on behalf of marketers through their personal
websites, blogs, and social media channels. Marketers receive
influential content and engaging, shareable stories that drive
awareness. For more information about IZEA, visit

Safe Harbor Statement

This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements, and terms such as "anticipate," "expect,"
"intend," "may," "will," "should," or other comparable terms, are based
largely on IZEA's expectations and are subject to a number of risks and
uncertainties, certain of which are beyond IZEA's control. Actual
results could differ materially from these forward-looking statements as
a result of, among other factors, competitive conditions in the content
and social sponsorship segment in which IZEA operates, failure to
popularize one or more of the marketplace platforms of IZEA and changing
economic conditions that are less favorable than expected. In light of
these risks and uncertainties, there can be no assurance that the
forward-looking information contained in this respect will in fact occur.

View Comments and Join the Discussion!