Market Overview

New Method for Measuring Digital Marketing and Advertising ROI to Debut in Sacramento


Renowned Digital Expert to Present in First of Workshop Series

Aaron Opfell, a nationally recognized digital advertising and lead
generation expert, and president of Sacramento digital ad firm
SearcherMagnet, will be presenting a workshop designed to help local
businesses understand how to measure the ROI on their digital
advertising dollars and identify wasteful ad spending.

The workshop came out of an observation that Opfell made after seeing
many businesses shifting more of their advertising dollars into digital,
but still being haphazard about the measurement of the ROI and auditing
for wasteful spending. "This could be costing businesses thousands of
dollars, as well as many lost business opportunities," Opfell said.

The first workshop will be held Tuesday, July 31st from 5:00 pm – 7:00
pm at The Urban Hive, located at 1601 Alhambra Blvd., Suite 100,
Sacramento, CA 95816 in the Cannery Building. The workshop, Measuring
Digital: Holding Ads Accountable to ROI, ROAS and ROMI
, will help
businesses learn in simple terms how to hold digital advertising
accountable to sales results; and how to track, measure and leverage
Marketing ROI to know what's actually working.

This is an ideal workshop for anyone responsible for the marketing or
advertising function, as well as CEO's, CFO's or others who want to
better understand how to measure ROI with digital advertising.

General Admission is just $25 and for Urban Hive members tickets are
$15. For more information or to purchase tickets visit

About SearcherMagnet

SearcherMagnet is a digital advertising agency established in 2008. CEO
and Founder Aaron Opfell is the author of Click Into Lead: Strategies
for Internet Lead Generation
and a frequent speaker for groups
including Hackerlab, SARTA, the SBA and Google. Based in Sacramento, the
company has grown to provide search and digital marketing services to
clients around the world, in multiple languages, from small business to
Fortune 500 clients alike. SearcherMagnet primarily serves clients in
the legal, lending, and training and consulting industries.

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