Market Overview

Destination Maternity Files S-3 Shelf Registration Statement

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Destination Maternity Corporation (NASDAQ:DEST), the world's leading
maternity apparel retailer, on July 25th, 2018, filed a
universal shelf registration statement on Form S-3 with the United
States Securities and Exchange Commission, or the SEC. Under the shelf
registration, once it is declared effective by the SEC, the Company may
offer and sell, from time to time, up to $75 million of a variety of its
securities over the next three years. While the Company has no current
plans to sell securities under the new registration statement, the
Company believes that as part of its ongoing commitment to evaluating
all options to enhance shareholder value, it should be in a position to
opportunistically access the capital markets.

Marla Ryan, Chief Executive Officer of Destination Maternity, stated:
"Our management team believes it is prudent to always be exploring and
evaluating opportunities to benefit our shareholders and the long-term
value of the Company. As such, this step provides us the flexibility
moving forward should we decide that raising additional capital would be
in the best strategic interests of Destination Maternity."

The shelf registration statement referred to in this communication has
been filed with the SEC but has not yet become effective. Securities
registered on the shelf registration statement may not be sold, nor may
offers to buy be accepted, prior to the time the registration statement
becomes effective. This press release does not constitute an offer to
sell or a solicitation of an offer to buy, nor shall there be any sale
of any securities registered on the registration statement in any
jurisdiction in which an offer, solicitation or sale would be unlawful
prior to registration or qualification under the securities laws of such
jurisdiction. Any offering of the securities covered under the shelf
registration statement will be made solely by means of a prospectus and
an accompanying prospectus supplement relating to that offering. A copy
of the base prospectus included in the registration statement may be
obtained on the SEC's website at www.sec.gov.

About Destination Maternity

Destination Maternity Corporation is the world's largest designer and
retailer of maternity apparel. As of May 5, 2018 Destination Maternity
operates 1,118 retail locations in the United States, Canada and Puerto
Rico, including 484 stores, predominantly under the trade names
Motherhood Maternity®, A Pea in the Pod® and Destination Maternity®, and
634 leased department locations. The Company also sells merchandise on
the web primarily through its brand-specific websites, motherhood.com
and apeainthepod.com, as well as through its destinationmaternity.com
website. Destination Maternity has international store franchise and
product supply relationships in the Middle East, South Korea, Mexico,
Israel and India. As of May 5, 2018 Destination Maternity has 186
international franchised locations, including 13 standalone stores
operated under one of the Company's nameplates and 173 shop-in-shop
locations.

Forward-Looking Statements

The Company cautions that any forward-looking statements (as such term
is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release or made from time to time by management
of the Company, including those regarding earnings, net sales,
comparable sales, other results of operations, liquidity and financial
condition, and various business initiatives, involve risks and
uncertainties, and are subject to change based on various important
factors. The following factors, among others, in some cases have
affected and in the future could affect the Company's financial
performance and actual results and could cause actual results to differ
materially from those expressed or implied in any such forward-looking
statements: the strength or weakness of the retail industry in general
and of apparel purchases in particular, our ability to successfully
manage our various business initiatives, the success of our
international business and its expansion, our ability to successfully
manage and retain our leased department and international franchise
relationships and marketing partnerships, future sales trends in our
various sales channels, unusual weather patterns, changes in consumer
spending patterns, raw material price increases, overall economic
conditions and other factors affecting consumer confidence, demographics
and other macroeconomic factors that may impact the level of spending
for apparel (such as fluctuations in pregnancy rates and birth rates),
expense savings initiatives, our ability to anticipate and respond to
fashion trends and consumer preferences, unanticipated fluctuations in
our operating results, the impact of competition and fluctuations in the
price, availability and quality of raw materials and contracted
products, availability of suitable store locations, continued
availability of capital and financing, our ability to hire, develop and
retain senior management and sales associates, our ability to develop
and source merchandise, our ability to receive production from foreign
sources on a timely basis, our compliance with applicable financial and
other covenants under our financing arrangements, potential debt
prepayments, the trading liquidity of our common stock, changes in
market interest rates, our compliance with certain tax incentive and
abatement programs, war or acts of terrorism and other factors set forth
in the Company's periodic filings with the SEC, or in materials
incorporated therein by reference.

Although it is believed that the expectations reflected in such
forward-looking statements are reasonable, no assurance can be given
that such expectations will prove to have been correct and persons
reading this announcement are therefore cautioned not to place undue
reliance on these forward-looking statements which speak only as at the
date of this announcement. The Company assumes no obligation to update
or revise the information contained in this announcement (whether as a
result of new information, future events or otherwise), except as
required by applicable law.

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