Market Overview

Procter & Gamble Renews Commitment to Cincinnati Music Festival as Presenting Sponsor Through 2022


P&G Continues to Support Economic Growth and African American
Community Engagement in Cincinnati Via Music Festival and Other Marquee

For the fourth consecutive year, The Procter & Gamble Company (NYSE:PG)
is the presenting sponsor of the Cincinnati Music Festival (CMF), and
proudly announces its ongoing commitment to its home city as lead
sponsor through 2022. Inviting music lovers around the country to
reminisce, restore, and recharge to the beat in a way that #FeelsLikeCMF,
the 3-day festival kicked off July 26th at Cincinnati's
Paul Brown Stadium with an exciting lineup featuring Charlie Wilson,
Jill Scott, and a dozen other R&B performers.

This press release features multimedia. View the full release here:

"During the past four years, we've witnessed the power of music and its
authentic ability to encourage empowering messages, establish strong
community connections, and foster an inclusive spirit while celebrating
diversity," said William P. Gipson, Chief Diversity Officer at P&G.
"Ensuring the success of the Cincinnati Music Festival for another four
years presents an exciting opportunity to continue our social and
corporate responsibility to Cincinnati where many of our own employees
live and work. This festival in particular allows us to connect with
over 90,000 music fans and ignites a critical conversation that promotes
economic, social and cultural development in our community."

Last year, CMF saw a total attendance of 91,200 people over the three
days, making it one of the largest urban music festivals in the United
States. In addition to the Cincinnati Music Festival, P&G is
also partnering with various community organizations and media in an
effort to connect thousands of music lovers with the sights, sounds and
spirit of the "Queen City" through musical entertainment, new
experiences and by bringing P&G brands to life.

Continuing its mission to spark a meaningful dialogue that promotes
positive change for Black women, P&G's My Black Is Beautiful is honored
to collaborate with the National Underground Railroad Freedom Center and
Greater Cincinnati Association of Black Journalists on Saturday, July 28th
to host a community event, "Navigating Barriers and Possibilities." This
program will include an opening keynote regarding entrepreneurship
advancement for women by Legendary Hip Hop pioneer, MC Lyte. Following,
multifaceted journalist, writer and editor, Liz Brazile will moderate a
dynamic discussion with a panel that includes Camille "Mimi" Borders,
Terri Bolds and Dr. Robin Martin, to address barriers that confront
Black women and the insights these esteemed panelists have leveraged to
drive incredible possibilities.

Capturing the excitement of the weekend and bringing the events and
conversations surrounding CMF to a national platform, P&G is excited to
partner with the Oprah Winfrey Network (OWN) and their high-rated
series, Love Is __ to give their audience an all-access look into
the "best of the fest." From celebrating empowerment amongst Black women
at the community event to engaging with the festival's hottest musical
acts, and offering an up-close tour around P&G's interactive brand
experiences, the OWN audience can get a VIP view at all that CMF and P&G
have to offer when these festival moments air throughout commercial
breaks within the show's August 7th episode.

During the Cincinnati Music Festival weekend, Procter & Gamble brands,
including Always, Bounty, Charmin, Crest, My Black is Beautiful, Olay,
Pantene, Secret, Head & Shoulders, Old Spice, and Tide have designed
experiences that continue the best of previous years while adding
exciting new elements for festival attendees to transport to the
nineties in a way that nostalgically #FeelsLikeCMF.

  • Visit the Goddess Patio Spa featuring a complimentary self-service
    beauty bar for hair touch-ups, stylist consultations and product
    sampling from Pantene Gold Series, as well as a product demo Beauty
    Bar from Olay, MBIB-branded furnishings, a Goddess selfie photo booth,
    and countless other product demos and trials.
  • Hang out with Old Spice and Head and Shoulders in the Kickback Man
    Cave featuring product samples, sneaker cleaning services and so much
  • Feel the certainty of clean by stepping into the Tide Spin Cycle
  • Enjoy Pre-show performances on the #FeelsLikeCMF Plaza
    featuring local artists and musicians.
  • Stop at the Secret and Always Restroom Refresh Stations to cool down
    and freshen up.
  • Grab snacks at the Bounty Concession Takeovers.
  • Enjoy the go with Charmin Restroom Takeovers.
  • #FeeltheWhip with Olay's Regenerist Whip Installation and Light
    as Air photo booth.
  • Create memories with the Crest Smile Patrol who will be roaming the
    grounds in their 90's inspired tracksuits, snapping Polaroids.

Supporting Cincinnati Businesses and Fostering
Community Connections

A 2018 study conducted by the UC Economics Center and commissioned by
the Cincinnati USA Convention & Visitors Bureau shows the Cincinnati
Music Festival presented by P&G provides a $107.5 million economic
impact to the region, making it the largest annual driver of tourism in
the tri-state.

Procter & Gamble invests in the communities where it lives, works and
serves. The Company partners with local business and cultural entities
such as the Santangelo Group, CMF retail partner The Kroger Family of
Stores, 3CDC, Agar, Source Cincinnati, Vibe, and Radio One to bring
events like CMF to Cincinnati. In doing so, P&G fosters connections that
drive awareness, participation, excitement, and revenue for the city.

To promote a deeper sense of community, the Local Talent Search,
presented by the Cincinnati Enquirer and, gives a local
Cincinnati musician the opportunity to perform live on the CMF main
stage during the festival weekend.

The Cincinnati Music Festival Presented by P&G will take place
July 26 – 28th, 2018, and will feature
performers such as Charlie Wilson, Jill Scott, The Roots, Common,
XScap3, Boyz II Men, and more. Tickets are on sale at

Show your support at these events by tagging #FeelsLikeCMF.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.

About Kroger

Kroger, one of the world's largest retailers, employs nearly 400,000
associates who serve customers in 2,626 supermarkets and
multi-department stores in 34 states and the District of Columbia under
two dozen local banner names including Kroger, City Market, Dillons,
Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC,
Ralphs and Smith's. The company also operates 780 convenience stores,
327 fine jewelry stores, 1,342 supermarket fuel centers and 37 food
processing plants in the U.S. Recognized by Forbes as the most generous
company in America, Kroger supports hunger relief, breast cancer
awareness, the military and their families, and more than 30,000 schools
and community organizations. Kroger contributes food and funds equal to
200 million meals a year through more than 100 Feeding America food bank
partners. A leader in supplier diversity, Kroger is a proud member of
the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million
Dollar Club.

About The Santangelo Group

The Santangelo Group, led by Owner Joe Santangelo, has promoted or
co-promoted the Cincinnati Music Festival at Paul Brown Stadium since
2005. Prior to that, they promoted the Festival as the Macy's Music
Festival, the Coors Light Music Festival, the Kool Jazz Festival and the
Ohio Valley Music Festival stretching back to 1962. In addition to the
Cincinnati Music Festival, The Santangelo Group promotes the Hampton
Jazz Festival in Hampton, VA.

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