Market Overview

IZEA Announces Closing of TapInfluence Acquisition

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IZEA,
Inc. (NASDAQ: IZEA),
operator of IZEAx®, the premier online marketplace connecting brands and
publishers with influential content creators, closed its previously
announced acquisition of TapInfluence, Inc. (TapInfluence). Upon the
completion of the transaction, TapInfluence became a wholly-owned
subsidiary IZEA, Inc. as of July 26, 2018.

"Any time you put more smart people together, good things happen," said
Jeff Beringer, Global Head of Digital at GOLIN. "We are excited to have
long-standing partners now with the scale to help shape the future of
influencer marketing. We look forward to advances ahead—especially an
even more diverse talent marketplace and more powerful tools for our
teams to plan and execute campaigns."

"The acquisition shows that influencer marketing is maturing," commented
Joe Scartz, Chief Digital Commerce Officer at TPN. "I expect the
industry to continue to gain more credibility and thrive as standards
and key players continue to evolve."

IZEA intends to operate the TapInfluence platform for 12-18 months,
during which key features and technologies will be migrated to IZEAx.
Enhanced Influencer discovery and content workflow will be among the top
software development priorities for the combined engineering team. Users
of the TapInfluence platform will be migrated over time as certain new
features are made available to end users.

"We are thrilled to close this transaction and begin integrating the two
companies," said Ted Murphy, Founder and CEO of IZEA, Inc. "Our teams
worked closely throughout the acquisition process to create the optimal
path forward for the IZEA Group. The vision for this transaction is
simple: eliminate redundant spending to gain operational leverage and
double-down on things that provide the most value to our customers –
technology and service. Looking to the future we believe that, together,
we will be a healthier company with a larger and significantly more
diversified revenue base."

As part of the integration process, IZEA and TapInfluence have taken
immediate steps to effect the streamlining and optimization of
operations of both organizations. A total of eleven full time employees
will be joining the IZEA team in offices located in California and
Colorado.

Total consideration for the transaction in cash and stock is
approximately $7.6 million based on IZEA's stock price as of market
close on July 26, 2018. IZEA issued $1.3 million in cash and 1.15
million shares of common stock at the close of the transaction. One
additional payment of $1 million, subject to certain contractual
adjustments, will be due in cash or stock, at IZEA's option, six months
after closing. A second additional payment of $3.5 million will be due
in cash or stock, at IZEA's option, twelve months after closing.

Total number of shares outstanding after the close of the transaction is
10,566,933. All shares issued as part of this transaction will be
unregistered with no piggy-back registration rights.

About IZEA

IZEA operates IZEAx, the premier online marketplace that connects
marketers with content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA influencers include everyday
creators as well as celebrities and accredited journalists. Creators are
compensated for producing unique content such as long and short form
text, videos, photos, status updates, and illustrations for marketers or
distributing such content on behalf of marketers through their personal
websites, blogs, and social media channels. Marketers receive
influential content and engaging, shareable stories that drive
awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement

This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements, and terms such as "anticipate," "expect,"
"intend," "may," "will," "should," or other comparable terms, are based
largely on IZEA's expectations and are subject to a number of risks and
uncertainties, certain of which are beyond IZEA's control. Actual
results could differ materially from these forward-looking statements as
a result of, among other factors, competitive conditions in the content
and social sponsorship segment in which IZEA operates, delays in
integrating the operations of IZEA and TapInfluence and realizing the
desired financial and operational benefits of the TapInfluence
acquisition, failure to popularize one or more of the marketplace
platforms of IZEA, inability to raise sufficient capital when needed for
both operations and growth initiatives, and changing economic conditions
that are less favorable than expected. In light of these risks and
uncertainties, there can be no assurance that the forward-looking
information contained in this press release will in fact occur.

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