Market Overview

Global Male Toiletries Market Analysis, Trends, Share, Size, Growth, Opportunity & Forecast 2018-2023, With an Expected CAGR of 3.3% -


The "Male
Toiletries Market: Global Industry Trends, Share, Size, Growth,
Opportunity and Forecast 2018-2023"
report has been added to's

The market is expected to reach a value of US$ 29 Billion by 2023,
exhibiting a CAGR of 3.3% during 2018-2023.

Over the past few years, the male grooming sector has witnessed a change
in perceptions of beauty. In line with this, manufacturers are
introducing customized products that offer multiple benefits to suit the
specific requirements of the consumers. As a result, male toiletries
have developed from the traditional and basic products such as shaving
cream and deodorants to sophisticated cosmetics such as skin whitening
creams, concealers, sunscreens, etc.

One of the major factors driving the male toiletries market is the
rising trend of the metrosexual men who pay more attention to their
appearance and spend significantly on their grooming, clothes and beauty
treatments. This has further been influenced by celebrity endorsements
of male grooming products and recent fashion trends. Consequently, major
cosmetic manufacturers are introducing male versions of their popular
products, such as moisturizers, face washes, anti-ageing creams,
skin-lightening creams, etc. Growth in the number of men's salon have
further contributed in the expansion of the male grooming sector.

The report has segmented the global male toiletries market on the basis
of type, covering mass product and premium product. The market is
further analysed on the basis of products with deodorants as the most
popular segment. It is followed by hair care products, skin care
products and bath products. Based on distribution channels, the report
covers supermarket/hypermarket, pharmacies, departmental stores and
speciality stores.

Companies Mentioned

  • Beiersdorf
  • COTY Inc.
  • L'Oral
  • Molton Brown
  • Protector & Gamble (P & G)
  • Shiseido
  • The Este Lauder Companies Inc.
  • Unilever

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 Global Male Toiletries Market

6 Market Breakup by Product

7 Market Breakup by Type

8 Market Breakup by Distribution Channel

9 Market Breakup by Region

10 Male Toiletries Manufacturing Process

11 Competitive Landscape

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