Market Overview

Superior Farms Hosts Inaugural Sheep Industry Innovators Conference


Producers, Educators and Meat Industry Leaders Gather to Forge the
Lamb Industry's Future.

Superior Farms hosted the inaugural Sheep Industry Innovators Conference
on July 19-21, 2018. Ranchers from across the country partnered with
educators and industry leaders to discuss innovation and technology in
the sheep industry. More than 75 attendees had the opportunity to hear
from world class speakers and tour local ranches, UC Davis, and the
Superior Farms processing facility.

This press release features multimedia. View the full release here:

Rick Stott, CEO and President of Superior Farms, opened the conference
by affirming Superior Farms' dedication to the American Sheep Industry
and success through innovation. Stott encouraged attendees to look
toward the future. "This is a great opportunity for all sectors of our
industry to learn about new tools and technology to become more
efficient. Superior Farms has invested heavily to improve our efficiency
in production and working together with our producer and feeder partners
we can all benefit," said Stott.

The event was organized by Lesa Eidman, Director of Producer Resources
and Sustainability for Superior Farms. "This conference was designed to
be a platform for producers to gain knowledge regarding innovation and
technology that can make a positive impact on the Industry," says
Eidman. "The relevant research and projects taking place today at UC
Davis made their campus the perfect place to host our event."

Featured speakers included Steve Elliott of Alltech, Dr. Noelle Cockett
of Utah State University, and Dr. Brenda Murdoch of the University of
Idaho. Topics included disruptors in the industry, agricultural
opportunities related to CRISPR and genomics, and an overview of sheep
genetics and related technology.

For the touring sessions, conference attendees took to the farm to learn
hands-on applications of the technology and research discussed the
previous day. Ryan Mahoney and Jeff Clark of Emigh Livestock shared
their experience transitioning to RFID ear tags and automatic sorting
equipment. Employee owners at Superior Farms opened the doors to the
Dixon plant to showcase robotics, electronic camera grading, RFID
traceability and new products. The day concluded back at UC Davis where
Dr. Alison Van Eenennaam shared her CRISPR work on polled dairy bull
calves and Dr. Cassandra Tucker discussed research being conducted for
the Smart Farm initiative.

On the final day of the conference, Superior Farms introduced its
Flock54 program which utilizes genotype by sequencing genetic tests,
allowing producers to test their flock for genetic traits and parentage.
Eidman revealed that the sheep industry should have access to this new
program in the coming months.

Conference attendee Jake Thorne had this to say: "It was great to have
discussions about innovative topics as opposed to the same old issues."
Several attendees remarked in similar fashion regarding the relevant,
forward-thinking value they gained at the conference.

The event culminated with "Sheep Tank" group presentations, where
attendees formed teams to brainstorm – and then present – new products
and ideas that could propel the industry forward. According to the panel
of investors and judges, each team did a phenomenal job thinking outside
the box to help make a positive impact on the American Sheep Industry.

At the conference, Superior Farms unveiled a new video highlighting many
of the technological advances they have launched to assist producer
partners meet consumer demand and improve productivity.

Superior Farms looks forward to announcing the details of their next
conference soon.

Founded in 1964 with headquarters in Sacramento, California, Superior
Farms is North America's largest, and most sustainable, processor and
marketer of lamb. The company is the recognized leader in the retail and
foodservice markets it serves, providing products and services to
customers throughout the United States, Canada, and more than 10
countries. The company has approximately 400 employee-owners at its
nationwide network of facilities and offices. Superior Farms is an
employee-owned company whose members take pride in their individual
roles and contributions to the company's success. The Superior Farms
family of brands includes Superior Farms,;
Cascade Creek,;
Farmer's Mark,;
Twitter: @eatlamb; Instagram: @superiorfarms.

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