Market Overview

Fiserv Forum is the New Home of the Milwaukee Bucks


Fiserv enters into an exclusive, long-term naming rights agreement
for a state-of-the-art, multi-purpose sports and entertainment venue
opening on August 26, 2018

The National Basketball Association's Milwaukee Bucks and Fiserv,
(NASDAQ:FISV), a leading global provider of financial services
technology solutions, announced today that Fiserv has signed an
exclusive naming rights agreement for the nearly completed Wisconsin
Entertainment and Sports Center, now called Fiserv Forum. Financial
terms of the 25-year agreement were not disclosed.

This press release features multimedia. View the full release here:

Opening on August 26, Fiserv Forum is a state-of-the-art sports and entertainment facility in the he ...

Opening on August 26, Fiserv Forum is a state-of-the-art sports and entertainment facility in the heart of downtown Milwaukee. (Photo: Business Wire)

The new venue, which will feature a public celebration on Sunday, Aug.
26, 2018, will serve as home to the Milwaukee Bucks and the Marquette
University Golden Eagles men's basketball team, and as a showcase for
world-class entertainment and other events. The Fiserv brand will be
prominently featured on the exterior façade, playing surface, rooftop
and throughout the facility, which is the centerpiece of a 30-acre
business, residential, cultural and entertainment revitalization in the
heart of downtown Milwaukee. Host to more than 200 events annually,
Fiserv Forum will welcome world-renowned artists such as Justin
Timberlake, Pink, Elton John, Fleetwood Mac and the Foo Fighters in its
inaugural year. The Killers will headline the grand opening concert on
Tuesday, Sept. 4.

"We are excited to partner with the Milwaukee Bucks to create an
unprecedented opportunity to elevate our brand as one of the world's
leading providers of financial technology and payment services," said
Jeff Yabuki, President and Chief Executive Officer of Fiserv. "We also
expect this arrangement to further differentiate our brand in support of
our purpose of delivering value and excellence to our clients every day."

Fiserv Forum is a world-class arena designed to showcase the latest in
technology and entertainment experiences that reflect today's rapidly
evolving consumer expectations. Its design pays homage to Milwaukee's
architectural heritage and the region's environment. Its eye-catching
façade features an immense wall of glass that, for those outside its
barrier, will reveal the exciting experiences taking place within. One
of the building's most striking features is its arched roof, which
overlaps the glass façade and stretches down to the street level on one
side. This sloping section is punctuated with vertical multi-storied
glass, which includes ceramic frit patterns.

In collaborating on the name for the state-of-the-art arena, the
Milwaukee Bucks and Fiserv selected the name "Fiserv Forum" as a nod to
the fintech leader's annual world-class client experience event where
the best and brightest technology, financial services and business
professionals gather each year to exchange ideas, learn and experience
leading financial technology. Like its annual client conference, which
bears the same name, this new Fiserv brand touchpoint is designed to
showcase exceptional diverse and unique perspectives and experiences.

"We are proud to become a long-term partner with Fiserv, a dynamic
international company with a prominent Wisconsin presence, which deeply
shares our commitment to bettering and growing Milwaukee," said Bucks
owners Wes Edens, Marc Lasry and Jamie Dinan. "It was clear from the
start of our conversations that the Bucks and Fiserv align perfectly in
our goals for innovation and leadership, and carry the same passion for
excellence. As Fiserv Forum becomes an internationally recognized venue,
we are excited to be an instrumental part of furthering Fiserv's brand
as a leader in its industry. Fiserv Forum will be the entertainment and
sporting heart of our city and will deliver memorable experiences for
fans and families in Wisconsin for generations to come."

The agreement further affirms Fiserv's commitment to its hometown of
Milwaukee. "It's an honor and privilege to continue the tradition
established by Jane Bradley Pettit, whose generosity and love for the
Milwaukee community funded the city's prior arena more than 30 years ago.
We are proud to be a part of the transformation and revitalization
of our home community that continues to evolve for the better," said

The visual identity for Fiserv Forum incorporates a period – or proof
point – that follows ‘Fiserv' in the wordmark, embodying the
full-hearted Fiserv commitment to excellence. The period also symbolizes
a connection point. It connects the Fiserv brand promise – to be a
Partner in Possibility – to the local community and beyond, and connects
a legacy of leadership in financial technology to the future and a newly
broadened audience. The proof point also connects Fiserv and its clients
to the vibrancy and energy that Fiserv Forum will hold: games, shows,
celebrations, family, friends and fun. Using the Fiserv brand typeface,
the graphic system makes use of its numerous weights, allowing room for
expression, play and a vocal energy that is as diverse as the
experiences Fiserv Forum will have to offer.

Wisconsin-based Fiserv has been a NASDAQ-listed company for more than 30
years, is part of the S&P 500 Index and is also a member of the FORTUNE®
500. Earlier this year, Fiserv was also named one of FORTUNE Magazine's
World's Most Admired Companies® for the fifth consecutive

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About Fiserv Forum
Opening on August 26, 2018, Fiserv Forum
will be a preeminent sports and entertainment arena in downtown
Milwaukee. Designed by Populous, Eppstein Uhen Architects and HNTB, the
venue will offer incomparable sightlines, customer service, technology
and amenities. Fiserv Forum will include 17,500 seats for basketball and
up to 18,000 for concerts, with 34 luxury suites and three clubs. The
new venue will host a diverse variety of events, including the Milwaukee
Bucks, Marquette University men's basketball, major concerts, family
shows and other sports and entertainment events. Founding Partners for
Fiserv Forum include BMO Harris Bank, Froedtert & the Medical College of
Wisconsin, Johnson Controls and Miller Brewing Company. The Construction
Manager of the venue is Mortenson Construction and the Project
Manager/Owner's Representative is CAA ICON.

For more information on Fiserv Forum or to view renderings, please

About Fiserv
Fiserv, Inc. (NASDAQ:FISV) enables clients
worldwide to create and deliver financial services experiences in step
with the way people live and work today. For more than 30 years, Fiserv
has been a trusted leader in financial services technology, helping
clients achieve best-in-class results by driving quality and innovation
in payments, processing services, risk and compliance, customer and
channel management, and insights and optimization. Fiserv is a member of
the FORTUNE® 500 and has been named among the FORTUNE
Magazine World's Most Admired Companies® for five consecutive
years, recognized for strength of business model and innovation
leadership. For more information, visit


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