Market Overview

Colour Cosmetics in the United States 2018: Market Analysis & Forecast (2013-2022) - Market Sizes, Company Shares, Brand Shares and Distribution Data -


The "Colour
Cosmetics in the US"
report has been added to's

The trend of emphasising the eyes, eyelashes and eyebrows continues in
the US. In 2017, eyes were reported to be the most photographed feature
on social media site Instagram. As a result, the growth rates for eye
make-up were healthy in 2017, driven by strong growth in other eye
make-up. Metallic, cream and glossy eye shadows were on trend, as were
eyebrow gels and pencils, and eyebrow and eyelash growth products.

This report offers a comprehensive guide to the size and shape of the
market at a national level. It provides the latest retail sales data
2013-2017, allowing you to identify the sectors driving growth.
Forecasts to 2022 illustrate how the market is set to change.

Product Coverage: Colour Cosmetics Sets/Kits, Eye
Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data Coverage: Market Sizes (Historic and Forecasts),
Company Shares, Brand Shares and Distribution Data.

Companies Featured

  • Unilever Home & Personal Care USA
  • Revlon Inc.
  • Procter & Gamble Co.
  • Gillette Co.
  • Wella Corp.
  • Clairol Inc.
  • Mary Kay Cosmetics
  • L'Oreal USA Inc.
  • Limited Brands Inc.
  • Johnson & Johnson Consumer Products Inc.
  • Cosmopolitan Cosmetics
  • Neutrogena Corp.
  • Clinique Laboratories Inc.
  • Colgate-Palmolive Co.
  • Avon Products Inc.
  • Este Lauder Cos Inc.

Key Topics Covered

  1. Headlines
  2. Prospects
  3. An Emphasis on Eyes, Eyelashes and Eyebrows
  4. Expansion of Foundation Shades Generates Discussion About Inclusivity
  5. Personalisation in Foundation
  6. Competitive Landscape
  7. The Rise of Indie Brands Continues in Colour Cosmetics
  8. Indie Brands Continue to Attract Acquisitions
  9. Expanded Distribution Makes Indie Brands More Accessible to Consumers

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