Market Overview

European Consumers' Attitudes towards Diesel, Hybrid and Electric Cars: 2016-2018 Key Findings -


The "European
Consumers' Attitudes towards Diesel, Hybrid and Electric Cars - Key
Findings, 2016"
report has been added to's

This is an end-consumer survey on the attitude and perception towards
diesel, hybrid and electric cars. The aim of this study is to understand
consumers' perceptions and attitude towards gasoline, diesel engines,
hybrid and electric cars and further analyse their switching behaviour
from diesel to hybrid/electric vehicles.

About 2,525 end-consumers were surveyed online in Germany, France,
United Kingdom, Italy and Spain, all of which count as the largest car
markets in Europe. The survey included both male and female respondents
from urban, suburban and rural areas who currently own either a
gasoline, diesel, hybrid or an electric car. The average annual mileage
for a male driver was 19,000 km, and for females 17,500 km.

Research Scope

  • To understand consumers' sustainability and environmental priorities
    in their life and in their choice of vehicle.
  • To determine consumers' perceptions and attitudes towards different
    environment and sustainability factors, and to evaluate the importance
    of each in determining the characteristics of the future powertrain.
  • To determine consumers' perception, concerns and attractiveness of
    alternative powertrains (hybrid and electric vehicles) in comparison
    to conventional gasoline and diesel engines.
  • To perform a tracking analysis of changes in consumers' attitudes,
    perceptions and preferences in comparison to the findings from 2012
    and 2014 Powertrain voice of the consumer studies.
  • To determine the impact on consumer perception and attitude towards
    diesel engines post the Volkswagen (VW) emission scandal.

Key Issues Addressed

  • What are the general purchasing criteria and powertrain attributes
    that a customer considers while buying a car of his choice?
  • What is the customers' interest in considering a diesel-driven car as
    their next vehicle of purchase? How is the customer perception about
    diesel cars changing? What is the impact of the VW emission scandal on
    this perception?
  • What is consumer perception of xEVs? How does it change by EV type -
    mild, full, plug-in hybrid and battery electric cars? What are key
    reasons for consideration of xEVs?
  • How has the awareness level about xEVs improved over the last few
    years? How has the switching behaviour changed over a period of years?

Key Topics Covered

1. Executive Summary

2. Research Objectives and Methodology

3. Respondent Profiles

4. General Criteria for Purchasing a New Vehicle

5. Consumer Attitude Towards Diesel Cars

6. Consumer Attitude Towards Hybrid and Electric Cars

7. Switching Analysis

8. Growth Opportunities and Companies to Action

9. Conclusions

10. Appendix

For more information about this report visit

View Comments and Join the Discussion!