Market Overview

Republica Promotes Melissa Richter Bartolini to Senior Vice President and Chief Strategy Officer


Republica, one of America's leading and fastest-growing cross-cultural
marketing and communications agencies, today announced the promotion of
Melissa Richter Bartolini to senior vice president and chief strategy
officer. Bartolini, who was most recently head of strategy, leads the
agency's brand strategy, analytics, consumer science, and media planning
and buying disciplines.

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Melissa Richter Bartolini (Photo: Business Wire)

Melissa Richter Bartolini (Photo: Business Wire)

"Melissa is a proven leader who has been instrumental in cementing
Republica as a strategically-led creative agency," said Jorge A.
Plasencia, co-founder, chairman, and CEO of Republica. "We're thrilled
to announce this promotion and welcome her to our executive committee,"
added Plasencia.

Before Republica, Bartolini was a director of account planning at
Razorfish where she helped establish the account planning discipline and
led the consumer and brand insight development for clients including
AT&T, JCPenney, Bridgestone Tires, Burt's Bees, and Carnival Cruise
Lines. Prior to Razorfish, she was a senior brand planner for McCann
Worldgroup where her clients included Coca-Cola, The Island of Aruba,
Durex and Johnston & Murphy. At McCann, she was selected to work in the
McCann Erickson Mexico City office to assist in re-establishing its
brand planning department. While there, she drove strategic positioning
for clients including MasterCard, Nestle, Cadbury/Schweppes, and

Bartolini is a RIVA-certified focus group moderator and has extensive
training from the Creative Problem Solving Institute, including
facilitating the Osborn-Parnes Creative Problem Solving process. She
holds a bachelor's degree from Davidson College with a major in
economics and a minor in Spanish.

About Republica

Republica is one of America's leading and fastest-growing cross-cultural
advertising and communications agencies. Based in Miami, Florida,
Republica – through its "Rethink Relevant" strategic mantra – provides
integrated business advisory services including strategy, research and
analytics, consumer science, creative, digital, media planning and
buying, social and experiential, to numerous blue-chip clients in the
U.S. as well as markets around the world. Founded in 2006, Republica is
a member of MAGNET, the world's leading network of independent agencies
with partner offices in 100 cities across the globe. For more
information, visit, and follow @RepublicaWorld on social

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