Market Overview

American Eagle Takes It to the Ne(X)t Level with Fall Jeans Campaign

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Brand Furthers #AExME Platform By Celebrating Real Kids,
Self-Expression, and Jeans

American
Eagle
(NYSE:AEO) announces the launch of its multifaceted Ne(X)t
Level Jeans Campaign as an extension of its #AExME brand
platform, which celebrates freedom, individuality and difference. The
fall campaign intersects the worlds of fashion, music, and youth culture
by highlighting how real customers express themselves in AE's Ne(X)t
Level jeans.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180726005546/en/

#AExME - Bea Miller (Photo: Courtesy of AEO)

#AExME - Bea Miller (Photo: Courtesy of AEO)

"Our fall campaign and back-to-school collection—featuring Ne(X)t Level
jeans at the core—is setting standards for innovation, style, fit and
quality," said Chad Kessler, American Eagle Global Brand President.
"This fall we are delivering a curated assortment of great fashion to
inspire our customers to take what we make, and make it their own."

The Ne(X)t Level Jeans Campaign includes:

  • #AExME: This fall, the platform will introduce 12 real customers,
    including an AE store associate, who were photographed in environments
    that reflected music and creativity. Shot and filmed in and around
    Nashville and Detroit, each cast member shares their individual
    stories and style in the back-to-school collection.
  • Make Moves Video: The freedom to move in your jeans
    without compromising style, or self, is the theme of AE's inspiring Make
    Moves video
    . Set to Kendrick Lamar's DNA and shot
    across the U.S. by French cinematographer, Mathieu Plainfosse, the
    dynamic video captures real customers expressing how they move through
    daily life in AE Ne(X)t Level jeans. The
    diverse cast reflects varied backgrounds, genders, sizes and passions,
    and highlights the spirit that drives youth culture.
  • #AExME Artists: AE has teamed up with Universal Music Group and Brands
    (UMGB), the brand's strategy division of Universal Music Group (UMG),
    to identify a select group of some of today's hottest emerging acts.
    #AExME Artists include Bea
    Miller
    , Bibi
    Bourelly
    , Jade
    Bird
    , Lewis
    Capaldi
    , and Trinidad
    Cardona
    . A digital content series will document each artist's
    journey giving viewers insight into their musical aspirations. Each
    artist will be integrated into the campaign wearing AE jeans.
  • #AEJeans Made For You: Embracing the uniqueness of all
    bodies and recognizing that no two customers wear their jeans the same
    way, the brand will introduce its #AEJeans Made For You denim
    guide for men and women. The digital guide will
    celebrate diverse body shapes and highlight how its range of sizes are
    made to move and make the customer feel their best.
  • Rock the Vote T-Shirt Design Contest: Building upon AE's
    continued partnership with Rock the Vote, a nationwide t-shirt design
    contest was launched to ask customers to express how they drive change
    through art. Four customer designs will be produced and sold online
    and at select stores starting September 21. One hundred percent of
    sales will benefit Rock the Vote.

Follow along @americaneagle
and #AExME on social, and www.ae.com/aexme
to shop the back-to-school collection.

About American Eagle

Since 1977, American Eagle has offered an assortment of specialty
apparel and accessories for men and women that enables self-expression
and empowers our customers to celebrate their individuality. The brand
has broadened its leadership in jeans by producing innovative fabric
with options for all styles and fits for all at a value. We aren't just
passionate about making great clothing, we're passionate about making
real connections with the people who wear them. Visit www.ae.com
to find your perfect pair of #AEJeans.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE:AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in the United States, Canada, Mexico, China and Hong Kong, and
ships to 81 countries worldwide through its websites. American Eagle
Outfitters and Aerie merchandise also is available at more than 200
international locations operated by licensees in 25 countries. For more
information, please visit www.ae.com.

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