Market Overview Rebrands as Tibrio to Focus on Digital Advertising Services


Tibrio's powerful performance marketing tools deliver highest quality
data to digital marketers and advertisers LLC, parent to some of the largest online destinations for
consumers interested in special deals and savings, today announced their
rebrand as the business-to-business brand Tibrio.
The restructuring of the company's branding will focus on the value of
its data generation platform, which provides vital services for digital
marketers and advertisers who require first-party, high quality data to
better engage with their consumer audiences. Additionally, Tibrio has
established new corporate headquarters in New York City and has already
begun recruitment and hiring of world-class sales, marketing and
development teams.

"Our customers are brands, digital marketers and advertisers who display
offers to highly specific subsets of potential customers based on almost
any targeting criteria imaginable. With the permissions-based user
acquisition and question-based targeting technology developed by Tibrio,
advertisers can focus on what matters most to them: performance,"
explained Josh Ogle, founder and chief executive officer of Tibrio. "Our
goal with this exercise is to simplify and clarify the company's value
proposition to our customers. The business-facing brand of Tibrio is a
major step in establishing the back-end performance marketing services
and solutions arm of the company."

Reaching the right consumers is often time consuming, expensive and
inaccurate. Marketers in search of interested consumers must deal with
middlemen who add additional cost and complexity at each step. Also, the
data that these disparate sources collect about consumers tends to be
inaccurate and low scale. However, data is the digital marketer's most
important tool, providing the insight needed to tailor advertising
campaigns that will maximize engagement among target audiences and
achieve the best return on investment (ROI) for advertising campaigns.

Tibrio solves this challenge for marketers through its network of
consumer-facing properties, where consumers opt in and agree to share
information in exchange for special deals, free samples, coupons and
retailer discounts. The data generated by Tibrio is collected upon
registration and delivered to advertisers through the Tibrio platform,
empowering advertisers and marketers to build high-impact campaigns
based on user attributes that matter most to them.

"Most performance-based marketing companies lack one of two things:
quality or quantity. Tibrio is unique because the first-party data
generation model allows them to deliver both quality and quantity of
information," said Jay Hofstatter, chief executive officer of The Daily
Sale. "We're looking forward to what this unified brand strategy means
for us and other digital advertising companies who want to build loyalty
with consumers by engaging them with the right offer at the right time."

As part of the unification, Ogle has established Tibrio's corporate
headquarters in New York City and will continue recruitment and team
building in this new location. The company will also continue its
operations in San Diego.

"Tibrio has always focused on bringing our customers the best quality
data, and while we've had solid growth in the past, we plan to scale
even more across new verticals and demographics," Ogle said. "Our goal
is to continue to grow our employee base to meet increasing customer

About Tibrio

Tibrio connects targeted consumer data with brands looking to acquire
customers with certain pre-qualifying criteria. Through its network of
consumer-facing properties, Tibrio's proprietary, state-of-the-art
technology dynamically asks consumers questions as they interact with
engaging content. Consumers opt in to share their personal information
in exchange for special deals and savings from retailers. Tibrio's
technology surfaces valuable, comprehensive data points for advertisers
and digital marketers that are not available from any other source,
increasing ROI in targeted advertising. For more information, visit

Instagram @TeamTibrio

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