Market Overview

Cheddar Signs Agreement with NCTC to Make Its News Network Available to 750 Member Cable Operators

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Cheddar and National Cable Television Cooperative (NCTC) have signed
a comprehensive deal to make network available to more than 8 million
new subscribers

Leading news networks provider Cheddar and the National Cable Television
Cooperative (NCTC) today announced an agreement to provide Cheddar to
750+ cable and broadband companies, which collectively serve over 8
million subscribers. In addition to a linear channel, NCTC members with
high speed data customers will be able to add Cheddar access via its
website and applications in the coming months.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180726005544/en/

Cheddar is a live business news network covering the most innovative
executives, founders, products, and technologies transforming our lives
and economy. NCTC members will have access Cheddar's linear network as
well as video on demand (VOD).

"Cheddar is directly addressing several key needs our members have
including a unique approach to news, flexible carriage, mobile device
app enabled, the ability to offer via IP set top app and/or traditional
linear channel with accompanying VOD access. We were able to work
quickly with Cheddar and believe they will be a nimble partner for our
members in the evolving world of new video business models," said Rich
Fickle, NCTC president and CEO.

NCTC members will be able to launch Cheddar as a linear channel along
with the optional VOD library. In addition, the content can be accessed
via a Cheddar app on mobile devices and certain IP enabled set top boxes
later this year.

For NCTC member operators that provide high speed data, Cheddar is
offering their subscribers access to the networks via authentication.
Starting later this year, existing subscribers will be able to log on to
Cheddar's website and associated apps and simply enter their cable
credentials to begin receiving content.

"This master agreement allows any NCTC cable system to turn Cheddar on
for their subscribers," said Daniel Schneider, VP Business Development
at Cheddar. "We are thrilled to offer Cheddar to the entire NCTC
footprint, enabling over 8 million TV and broadband subscribers to catch
the latest news, headlines, and interviews with top business executives."

NCTC is a not-for-profit corporation that operates as a programming and
hardware purchasing organization for its member companies who own and
operate cable systems throughout the U.S. and its territories.

About Cheddar

Cheddar is the leading post-cable networks company. Its programming is
available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo,
Amazon, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar
currently broadcasts two live video news networks: Cheddar, a business
news network covering the most innovative executives, founders,
products, and technologies transforming our lives and economy, and
Cheddar Big News, a fast-paced, young, non-partisan general news and
headline news network. The company broadcasts from the trading floor of
the New York Stock Exchange, its street level studio in the glass corner
of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and
the White House. Cheddar was founded by Jon Steinberg, President and
Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors
include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs,
Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit
Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and
Denstu Ventures.

About the National Cable Television Cooperative

The National Cable Television Cooperative, Inc. (NCTC) is a
Kansas-based, not-for-profit corporation that operates as a programming
and hardware purchasing organization for its member companies who own
and operate cable systems throughout the U.S. and its territories. NCTC
seeks to maximize current and future opportunities to ensure the
profitability, competitive stature and long-term sustainability of its
member companies. NCTC represents over 840 member companies in
programming and technology acquisition. NCTC is actively engaged in
helping network providers and suppliers evolve their business models to
deploy new video/data solutions to match the changes in the media
landscape.

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