Market Overview

CheddarU Launches to More Than 650 Campuses Reaching 7+ Million Students

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Students across the country can watch Cheddar news content on
CheddarU screens in public spaces on campus and as a dedicated channel
on over university run cable systems; students also have free access to
Cheddar content on any personal device

NCC Media to Be Exclusive Advertising Partner

Cheddar, the leading post cable networks company, today launched
CheddarU, a live news network on college campuses, across 1,650 TV
screens on more than 650 universities. The channel will be fully
distributed to all campuses by August 1. Acquired from Viacom in May
2018 and previously known as MTVU, CheddarU now runs on campuses across
the country, making the live news network the #1 digital out of home
network among A18-24.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180726005539/en/

Content on the network includes headline news coverage, top interviews
with business executives and influencers, and student special features.
Cheddar is producing and airing "Student Spotlight" series, slated to
begin running August 20, that will explore unique student stories, and
is building a network of student correspondents to contribute to
CheddarU reporting.

"CheddarU will be our go-to resource for what's important to Generations
Y and Z," said Kirk Robles, Associate Director of Business Development,
University of California, Berkeley. I am thrilled there is finally a
live news product like this for college campuses."

"We are excited to expose our students to this new venture that brings
news and entertainment to our building in a new way," said Clayton Kolb,
Associate Director, Student Engagement & Campus Life, Virginia
Polytechnic Institute & State University (Virginia Tech).

NCC Media, which is owned by Comcast, Spectrum, and Cox Communications,
is selling advertising inventory on CheddarU. Pandora and Chegg are
already launch partners.

"We are thrilled to partner with Cheddar as their exclusive partner for
the launch of CheddarU. Our team is excited to offer our agency and
brand clients the exclusive opportunity to reach this valuable and
difficult to reach audience through our partnership with Cheddar," said
Nicolle Pangis, CEO of NCC Media.

"CheddarU provides students easy look up access to exclusive Cheddar
content that is designed to meet the needs of this generation of news
consumers," says Carlo DiMarco, General Manager of CheddarU. "It is a
win win for students and our campus partners as CheddarU is the perfect
content choice for areas on campus where students spend time. While
technology has changed much of college life, students continue to visit
the dining areas and gyms on campus with the same frequency as they
always have."

CheddarU screens are currently available for viewing in campus
cafeterias, gyms, and additional public spaces, as well as a dedicated
24/7 cable channel on over 300 cable systems. Students can also enjoy
the network on their own smartphones and laptops for free by simply
registering with Cheddar using their school email address. Signups will
begin August 15 at CheddarU.com.

Cheddar now has a portfolio of three live news networks:

  • Cheddar: business news covering the most innovative executives,
    founders, products, and technologies transforming our lives and economy
  • Cheddar Big News: fast-paced, young, non-partisan general news and
    headline news
  • CheddarU: top news, technology coverage, startup stories, and student
    features

For more information about CheddarU, including student correspondents,
free student access to CheddarU, or how to advertise on the network,
please contact cheddaru@cheddar.com.

About Cheddar

Cheddar is the leading post-cable networks company. Its programming is
available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo,
Amazon, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar
currently broadcasts two live video news networks: Cheddar, a business
news network covering the most innovative executives, founders,
products, and technologies transforming our lives and economy, and
Cheddar Big News, a fast-paced, young, non-partisan general news and
headline news network. The company broadcasts from the trading floor of
the New York Stock Exchange, its street level studio in the glass corner
of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and
the White House. Cheddar was founded by Jon Steinberg, President and
Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors
include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs,
Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit
Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and
Denstu Ventures.

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