Market Overview

Syngenta Acquires Floranova to Enhance Its Flowers Business in Fast Growing Asian Markets

  • Floranova's broad portfolio and international presence will be
    important in fast growing markets, like China and India
  • Syngenta and Floranova will continue to operate as independent

Syngenta announced today it has completed the acquisition of Floranova,
a respected flower and home garden vegetable seeds breeder with a broad
portfolio and customers in over 50 countries.

Founded some 40 years ago in the U.K., Floranova has become well-known
in the industry for its strong brand and for meeting the needs of
growers in both established and emerging markets. In 2017, Floranova
generated high single digit USD million sales with a broad customer base
ranging from the US and Europe to the Middle East and Asia.

Jeff Colegrave, Chairman of Floranova said: "I am proud of what has been
achieved at Floranova during the period of my ownership; there has been
exciting development and growth, particularly in the Asian markets. The
acquisition of Floranova by Syngenta is excellent news for all
stakeholders and will mean Floranova will be stronger and better placed
to face the challenges in a highly competitive market place.

Michael Kester, Head of Flowers at Syngenta, said: "We are excited about
the purchase which will help growers to manage changing consumers'
demand for a wider variety of crops to choose from. Floranova's
complementary seeds offer covers some important gaps in Syngenta's
portfolio and brings flower seed crops like Pelargonium, Petunia,
Begonia and a distinctive product line of patio vegetables, sold under
the Vegetalis label."

Syngenta, with more than 2,300 employees in the flowers business, is a
well-established player in the pot and bedding plants market, serving
growers around the globe from its headquarters and seed processing
facilities in Enkhuizen, Netherlands. It is known for breeding
innovative varieties that offer outstanding performance, both for
professional growers and retailers alike, in the landscape and the
consumer garden segment.

"Our intent is to maintain and leverage the Floranova brand in a dual
brand concept," Kester said. "Both Syngenta and Floranova will continue
to operate as independent companies, with their own distribution and
differentiated portfolio. This provides exciting new opportunities to
strengthen our overall presence in the global flowers market," he added.

About Syngenta

Syngenta is a leading agriculture company helping to improve global food
security by enabling millions of farmers to make better use of available
resources. Through world class science and innovative crop solutions,
our 28,000 people in over 90 countries are working to transform how
crops are grown. We are committed to rescuing land from degradation,
enhancing biodiversity and revitalizing rural communities.

To learn more visit
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About Floranova

Floranova is an established flower and home garden vegetable seeds
breeder with a strong portfolio and customers in over 50 countries. The
40-year-old company, founded in the U.K., has become an established
company with a strong brand and loyal customer base. Operating through
partners in both emerging and established markets, Floranova's
investment in breeding has given it a reputation for supplying quality
products across the world. The Floranova and Vegetalis business is owned
by Icepage Ltd., a holding company which has been acquired by Syngenta.

Cautionary Statement Regarding Forward-Looking Statements

This document contains forward-looking statements, which can be
identified by terminology such as ‘expect', ‘would', ‘will',
‘potential', ‘plans', ‘prospects', ‘estimated', ‘aiming', ‘on track' and
similar expressions. Such statements may be subject to risks and
uncertainties that could cause the actual results to differ materially
from these statements. For Syngenta, such risks and uncertainties
include risks relating to legal proceedings, regulatory approvals, new
product development, increasing competition, customer credit risk,
general economic and market conditions, compliance and remediation,
intellectual property rights, implementation of organizational changes,
impairment of intangible assets, consumer perceptions of genetically
modified crops and organisms or crop protection chemicals, climatic
variations, fluctuations in exchange rates and/or commodity prices,
single source supply arrangements, political uncertainty, natural
disasters, and breaches of data security or other disruptions of
information technology. Syngenta assumes no obligation to update
forward-looking statements to reflect actual results, changed
assumptions or other factors.

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