Market Overview

Flow Commerce Announces Four Senior Executive Hires to Support Rapid Growth


Flow Announces Four Senior Executive Hires, Appointing Former
Executives from Ralph Lauren, Capital One, The Carlyle Group and
SeatGeek to Lead Marketing, Finance, Business Operations and Legal

a pioneer of next generation cross border commerce, today announced the
addition of four key executives to its leadership team: Juliana Pereira
as VP of Marketing, Eric Weisman as VP of Finance, Anna Tolmach as VP of
Business Operations and Brooke Smarsh as General Counsel. The
appointments underpin Flow's rapid growth as the leading solution to
facilitate cross border commerce.

Flow has developed a global ecommerce software solution that enables
retailers and brands to create localized shopping experiences for global
audiences free of risk and fear by eliminating the many challenges
inherent in selling and shipping product internationally. The company is
quickly onboarding global brands and has recently expanded its offering
to more than 60 international payment options, including

"We are extremely pleased that these talented executives have joined our
leadership team," said Rob Keve, Co-founder and CEO of Flow. "Juliana
Pereira, Eric Weisman, Anna Tolmach and Brooke Smarsh bring years of
experience and deep expertise in their respective areas to Flow."

VP of Marketing Juliana Pereira most recently served as VP of Marketing
at Smartling, where she developed expertise in localization and digital
content translation. In the past, Pereira has held key roles in
ecommerce and marketing at Ralph Lauren, The Met Store online (at The
Metropolitan Museum of Art), Ziff Davis and eMusic.

VP of Finance Eric Weisman has nearly 20 years of finance expertise,
with experience building and leading finance functions for both
high-growth and Fortune 500 companies in the healthtech, fintech and
financial services industries. Weisman previously served as CFO at
uBiome and Head of FP&A at CAN Capital. Prior to that he held various
roles at Capital One including in Retail Bank Finance and Balance Sheet

VP of Business Operations Anna Tolmach previously served as co-founder
of a supply chain startup in the inventory planning space. Prior to
that, she held roles in telecom, media and tech investing at The Carlyle
Group and in investment banking at Barclays Capital.

General Counsel Brooke Smarsh has more than 15 years of legal experience
across the media, entertainment and technology industries. She
previously served as General Counsel of SeatGeek, Associate General
Counsel of The Trade Desk, Assistant General Counsel at LivePerson and
SVP of Business and Legal Affairs for CMI Marketing, owner of the
CafeMom and MamásLatinas social network sites.

"This is an exciting time in our growth, and the momentum we're gaining
as a business is putting us on a steep upward trajectory," continued
Keve. "Juliana, Eric, Anna and Brooke bring the leadership skills to
drive our expansion, so that we can provide more global brands with
first-class software to grow their cross border business."

About Flow

Flow is a global cross border ecommerce platform that enables brands and
retailers to sell their products to customers internationally by
creating a localized shopping experience. Flow automates and simplifies
every aspect of the international ecommerce process for its customers,
removing the challenges facing cross border commerce by offering
benefits such as multi-currency pricing, cost efficient and rapid
shipping, international payment options, well-defined taxes and duties,
and simple returns. Brands and retailers use Flow's cloud-based software
solution to better manage cross border logistics, to reach a broader
international customer base and to enhance the customer experience. For
more information, visit

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