Market Overview

Ayla Networks Announces Leadership Changes to Prepare for Next Phase of Growth


CEO David Friedman moves to new strategic role, COO Jonathan Cobb
takes operations reins, new executives fill financial management and
marketing positions

, a global leader in Internet of Things (IoT)
platform-as-a-service (PaaS), announced that Jonathan Cobb has been
promoted from chief operating officer (COO) to CEO, while David
Friedman, current CEO and co-founder, will take on a new role as
executive chairman and chief strategy officer (CSO). In addition, Ayla
Networks has hired Dave Adams as its new chief financial officer (CFO)
and Prashanth Shetty as vice president of global marketing.

Ayla Networks has experienced significant growth in recent years, with
more than $100 million in total funding through its D round; a joint
venture established with Sunsea Telecommunications in China;
partnerships with leading companies including Amazon Web Services (AWS)
and Google Cloud; and an expanding roster of global enterprise customers.

"Since launching Ayla Networks eight years ago, I've seen the company
blossom and execute toward our vision of harnessing the power of IoT to
fuel enterprise digital transformation," said Friedman. "The
organizational changes announced today will allow us to accelerate this
vision. I have had the great pleasure to work with Jon this past year,
and I am confident that he is the right leader to position the company
for our next phase of hypergrowth."

"With these executive changes, Ayla Networks is tapping the expertise of
new leaders with significant experience at both late-stage pre-IPO and
publicly traded companies," said Cobb. "I am also happy that we will
continue to retain Dave's deep company experience and knowledge to put
Ayla Networks on the road to #1 market position."

Jonathan Cobb and David Friedman Take On New Roles

Jonathan Cobb joined Ayla Networks as chief operating officer in July
2017. Since then, he has focused on aligning operations with the
company's long-term goals. Cobb previously served as president, software
and services, at Pace, a publicly held consumer-electronics company that
was acquired by ARRIS International PLC in 2016.

Friedman has served as CEO of Ayla Networks since he co-founded the
company in 2010. Friedman saw the coming evolution of a world of
connected devices and set out to create an end-to-end IoT platform that
would enable manufacturers and service providers to reap the business
benefits of IoT. His new role as executive chairman and CSO will allow
him to focus on fundraising, corporate evangelism and charting the
company's business and product strategy.

Dave Adams Joins as Chief Financial Officer

Dave Adams brings 20 years of financial expertise to his role as CFO for
Ayla Networks. During his career, he has developed the teams, processes,
systems and strategies to support public offerings, numerous preferred
financing rounds, mergers, acquisitions and debt offerings for a number
of leading technology companies.

Adams previously ran the finance function for ChargePoint; had senior
leadership roles at Fastly; was corporate controller for cloud content
management at file sharing company Box; and served as a controller for
Ion Torrent Systems. Earlier in his career, Adams held finance and
accounting roles with VeriSign, Affymetrix, VIAVI Solutions/JDSU, eBay
and PricewaterhouseCoopers (PwC).

Prashanth Shetty Builds Out the Marketing Team

Prashanth Shetty heads up Ayla Networks' global marketing team, bringing
more than 20 years of experience in product and corporate marketing.

Most recently, Shetty was vice president and chief marketing officer
(CMO) for Guardian Analytics. Previously, he served as vice president of
global product marketing for CA Technologies' Cyber Security & API
Management divisions, and he held various general management and
leadership roles at EMC, SAP and MetricStream. Shetty graduated from
Stanford University and earned an MBA from The Wharton School.

About Ayla Networks

Ayla Networks, a global IoT platform-as-a-service (PaaS) provider,
enables the world's largest companies to realize digital transformation
outcomes by connecting any device to any cloud for any application. By
leveraging the Ayla Agile IoT™ platform, customers are able to quickly
productize future-proofed, connected products, while unlocking data for
ongoing insights and analytics. Ayla Networks is a member of the elite
Amazon Web Services (AWS) Partner Network, so all products and data
using the Ayla IoT cloud gain the security and availability benefits of
the AWS cloud infrastructure. For more information, visit

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