Market Overview

Naked Brand Group Limited Provides Corporate Update on Financial and Operational Results of Proposed Acquisition Target FOH Online Corp.


Strategic Pivot by FOH Online Corp. to Mobile Platform Combined With
New Enhancements Drive 26% Growth in DTC E-Commerce Net Sales to $20.2
Million for the Trailing Twelve Months Ended June 30, 2018

Brand Group Limited
(NASDAQ:NAKD), a global leader in
intimate apparel and swimwear, has provided a corporate update on the
financial and operational results of its proposed acquisition target,
FOH Online Corp. ("FOH"), the exclusive licensee of the Frederick's of
Hollywood global online license.

FOH net sales for the trailing twelve months ended June 30, 2018 were
approximately $20.2 million of direct to consumer e-commerce sales, a
26% increase as compared to $16.0 million for the trailing twelve months
ended June 30, 2017. Since 1946, Frederick's
of Hollywood
has set the standard for innovative apparel,
introducing the push-up bra, the padded bra, and black lingerie to the
U.S. The brand's rich history has led it to become one of the most
recognized in the world.

"We are pleased to see that FOH Online Corp.'s sales have grown at such
a rapid rate in response to key improvements made over the last year,"
stated Justin Davis-Rice, Chief Executive Officer of Naked Brand Group
Limited. "This is a clear indication that FOH's strategic pivot to their
mobile platform with multiple enhancements is not only driving improved
customer retention, but also new sales.

"We are in the final stages of negotiating the terms of our proposed
acquisition of FOH Online Corp. Assuming we are able to finalize terms
and enter into a definitive agreement with FOH Online Corp., we will
seek to close the transaction in the third quarter of 2018 and believe
the integration into our operations would provide a strong platform to
drive the next phase of growth of our e-commerce business and provide
opportunities for operating synergies with our extensive wholesale and
retail distribution channels," concluded Mr. Davis-Rice.

About the FOH Online Corp. Transaction

The Company is currently seeking to acquire all of the outstanding
common stock of FOH in exchange for both shares of the Company and the
forgiveness of debt owed by FOH to the Company's wholly-owned
subsidiary, Bendon Limited. If acquired, the Company would control FOH's
existing license to develop and sell online intimates products,
sleepwear and loungewear products, swimwear and swimwear accessories and
costumes products under the Fredrick's of Hollywood name. While the
Company has conducted advanced negotiations with FOH, the Company has
not entered into a definitive agreement for the acquisition of FOH and
there can be no assurance that the acquisition will occur. The proposed
transaction is subject to negotiating the terms of, and executing, a
definitive agreement relating to the proposed transaction and obtaining
various third-party consents (which the Company and the shareholder of
FOH are in the process of seeking to obtain). Furthermore, the terms of
the transaction are still subject to discussion and may be changed as a
result of any material positive or adverse change to the business of
either party. Accordingly, there can be no assurance that a transaction
will be entered into or that the proposed transaction will be

About Naked Brand Group Limited:

Naked Brand Group Limited is a leading intimate apparel and swimwear
company with a diverse portfolio of brands. The company designs,
manufactures and markets a portfolio of 11 company-owned and licensed
brands, catering to a broad cross-section of consumers and market
segments. Brands include Naked, Bendon, Bendon Man, Davenport,
Fayreform, Hickory, Lovable, Pleasure State, Heidi Klum Intimates, Heidi
Klum Man, Heidi Klum Swim. Naked Brand Group Limited products are
available in 44 countries worldwide through 6,000 retail doors, a
growing network of E-commerce sites and 61 company-owned Bendon retail
and outlet stores in Australia and New Zealand. Brands are distributed
through premier department stores, specialty stores, independent
boutiques and third-party e-commerce sites globally, including Macy's,
Nordstrom, Saks Fifth Avenue, Harrods, Selfridges, Amazon and asos among
others. For more information please visit

Forward-Looking Statements:

This communication contains "forward-looking statements" within the
meaning of the safe harbor provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Forward-looking statements include all
statements that are not historical facts. Such statements may be, but
need not be, identified by words such as "may," "believe," "anticipate,"
"could," "should," "intend," "plan," "will," "aim(s)," "can," "would,"
"expect(s)," "estimate(s)," "project(s)," "forecast(s)", "positioned,"
"approximately," "potential," "goal," "pro forma," "strategy," "outlook"
and similar expressions. Examples of forward-looking statements include,
among other things, statements regarding future financial performance,
future growth in our business, trends in our industry, product
innovation and operational expansion. All such forward-looking
statements are based on management's current beliefs, expectations and
assumptions, and are subject to risks, uncertainties and other factors
that could cause actual results to differ materially from the results
expressed or implied in this communication. Among the key factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are the following: our ability
to execute a definitive agreement with FOH when expected or at all; the
possibility that there are changes or delays in the structure or timing
of the proposed transaction between Naked and FOH; the risk that the
projected value creation and efficiencies from the transaction with FOH
will not be realized; our ability to complete the integration of the
operations of Bendon Limited and Naked Brand Group Inc.; the risk that
the projected value creation and efficiencies from the transaction with
Bendon Limited and Naked Brand Group Inc. will not be realized;
difficulties in maintaining customer, supplier, employee, operational
and strategic relationships; the possibility that a robust market for
our shares may not develop; our ability to raise additional financing;
our ability to anticipate consumer preferences; and the other risks and
uncertainties set forth under "Risk Factors" in our Annual Report on
Form 20-F for the fiscal year ended January 31, 2018. Further, investors
should keep in mind that our revenue and profits can fluctuate
materially depending on many factors. Accordingly, our revenue and
profits in any particular fiscal period may not be indicative of future
results. Forward-looking statements speak only as of the date made.
Except as required by applicable law, including the securities laws of
the United States and the rules and regulations of the SEC, we are under
no obligation to, and expressly disclaim any obligation to, update or
alter our forward-looking statements, whether as a result of new
information, future events, changes in assumptions or otherwise.

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