Market Overview

Award-Winning Men's Shave and Beard Care Brand CREMO™ Expands Grooming Line to Include Hair and Body with 30 New Premium Products for Men

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—NEW Barber Grade Hair Styling Products, Plus Premium Body Wash,
Body Bar and Cologne Collection Transform
Cremo
Company
into Complete, Affordable Men's Grooming Line—

Seeing tremendous market response, men's grooming company CREMO has
announced a major expansion to its current product line of men's shave
and beard product offerings. The company has released an exclusive line
of hair
styling
products, body
washes, body bars and fragrances
made
with premium ingredients, all of which are now available online at CREMO
and Amazon, as well as at select major retailers nationwide including
Target, Walmart, Walgreens, CVS, Rite Aid, HEB, Meijer, Kroger, and Bed
Bath & Beyond.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180726005378/en/

The new CREMO "Premium Barber Grade" hair care collection takes the guesswork out of finding the per ...

The new CREMO "Premium Barber Grade" hair care collection takes the guesswork out of finding the perfect hair product for men. Now available in Shine Pomade, Styling Cream, Matte Cream, and Thickening Paste, and approved by top barbers across the country. (Photo: Business Wire)

"It's no surprise that the men's grooming market is booming – and CREMO
is an example of that exciting growth, as we offer uniquely affordable
high-quality products in shave, beard care, and now hair and body," said
Matthew Biggins, president of Cremo Company. "Our award-winning shave
and beard care line has given us a solid foundation to evolve into a
more integrated men's grooming brand, now able to provide affordable
solutions for premium hair and body care."

New premium products by Cremo Company include:

  • CREMO
    "Premium Barber Grade" Hair Care
    (4 oz, MSRP $12.99) – This
    collection of styling solutions takes the guesswork out of finding the
    perfect hair product. Each product is clearly labeled for the varying
    needs in men's hair care – thickening, shine, styling or matte – based
    on hair type and style preference. Now available in Shine Pomade,
    Styling Cream, Matte Cream, and Thickening Paste, and approved by top
    barbers across the country.
  • CREMO
    "All Season" Body Wash
    (16 oz, MSRP $8.99) -- Made with
    premium ingredients and thoughtful attention to detail, this debut
    collection of CREMO Body Wash offers a more refined shower experience
    with unique and uncommon scents. Each formula was developed by top
    scent experts to be layered and complex, so they evolve in the shower
    as the fragrance notes are revealed. Scents include Blue Cedar &
    Cypress, Citron & Vetiver, Sage & Citrus, and Bourbon & Oak.
  • CREMO
    Exfoliating Body Bar "Made with Shea Butter"
    (6 oz, MSRP
    $4.99) – Deep cleaning, revitalizing body cleansing bars that put
    basic soap to shame, made with energizing scents and natural
    moisturizers. Featuring lava rock and oat kernel, CREMO Body Bars
    gently exfoliate and polish skin while hydrating with natural shea
    butter. Available in four varieties: Blue Cedar & Cypress, Citron &
    Vetiver, Sage & Citrus, and Bourbon & Oak.
  • CREMO
    Spray Cologne
    (3.4 oz, MSRP $22.99) and CREMO
    Solid Cologne
    (0.45 oz, MSRP $14.99) – Offering luxurious
    scents that you'd expect to find at high-end boutiques, the new
    collection of fragrance from Cremo Company is available in spray or
    solid form. CREMO Spray Cologne offers a mist of scent, while the
    travel-friendly CREMO Solid Cologne offers easy application of a
    concentrated fragrance balm, stored in a convenient, TSA-friendly tin
    box. Scents include Bergamot & Musk, Blue Cedar & Cypress, Bourbon &
    Oak, Leather & Oud, Spice & Black Vanilla, and Silver Water & Birch.

CREMO believes everyone deserves unpretentious luxury when grooming – or
in other words, high performance at an affordable price point. Today,
CREMO is behind the #1 beard brand in the country (source: Nielsen) and
the #1 selling shave cream on Amazon, with its signature "astonishingly
superior" original shave cream named a "GQ Best Grooming Product"
(source: GQ
Magazine
Grooming Awards 2017
). All CREMO products are made in
the USA.

About CREMO
As the fastest growing men's grooming company in
the U.S., CREMO offers a full line of shave, beard, hair and body
products that deliver astonishingly superior results. CREMO's
category-defining products are made by an experienced team of chemists
who are experts in skin care. We are committed to developing superior
performing CREMO products that use the best ingredients to deliver
noticeable, dramatic results.

More information about CREMO products may be found online at http://cremocompany.com.
CREMO is also on Instagram @cremocompany
and Twitter at http://twitter.com/cremocompany
and uses the social media hashtags #cremo and #cremocompany. Press
inquiries or product requests may be directed to Jessica del Mundo at jessica@10storyhouse.com
or press@cremocompany.com.

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