Market Overview

Wrike Survey Reveals Creative Professionals Need to Embrace Emerging Technologies


Less than Half Use Automation; Artificial Intelligence Identified as
Top Trend to Impact Output

Wrike, the collaborative work management platform for high-performance
teams, released a report today that explores the current state of
creative teams; the dynamics between managers and individual
contributors; challenges; and the perceived impact of technology on
work. Wrike's Creative Survey Report found that only 45 percent of
creative professionals leverage automation and 85 percent of the
respondents cite Artificial Intelligence (AI) as the number one trend
that will impact creative output over the next two years.

The report also revealed the top challenges creative managers and
individual contributors face today:

  • All creative professionals agree that systems-based processes, like
    submitting detailed creative briefs (28 percent), and having the right
    tools in place to review and approve projects (15 percent) are the
    biggest challenges with collaborating with other departments.
  • Individual contributors struggle with unrealistic expectations (71
    percent), not having enough time to be creative (61 percent), and
    tracking versions of content and feedback (41 percent).
  • Conversely, managers stated managing collaborative work with other
    departments (85 percent) and effectively utilizing team resources (79
    percent) as their top challenges, which explains why respondents rated
    "I feel like I am being used to my potential" a 5.9 on a scale from 1
    to 10 with 10 being the strongest level of agreement.

"Digital transformation affects so many different functions across an
organization and creative teams are at the center of its impact," said
Wrike CEO and Founder Andrew Filev. "They face myriad marketing channels
and stakeholders who require creative content be delivered in almost
real-time. Unfortunately, creatives are saddled with too many disparate
tools for communicating and it's now painstakingly difficult to just get
things done. But modern work management technology, with tools that
establish more process-driven workflows and leverage templates and
automation, can allow creatives to get back to what they really want to
be doing: being creative."

These challenges are impacting business - over 90 percent of companies
experience project delays and 44 percent shared that half or more of
their projects are delayed - but this does not need to be the case.
Creative teams around the globe leverage Wrike's dynamic request forms
for creative briefs, templates, and automation capabilities to
streamline processes and communications, reducing time wasted on
routine, administrative tasks, and improving collaboration. Wrike's
Proofing and Approvals feature eliminates version control issues and
expedites project completion. The platform also provides a holistic view
into projects for managers, empowering them with the insights they need
to optimize their resources and workflow, and increase productivity.

Download the Six Ways Creative Agencies Use Wrike with Confidence ebook
for case studies and more information on how creative professionals are
leveraging the Wrike Platform here:

The Wrike Creative Survey Report is available for download here:

This study was administered by EdgePeak Consulting, LLC in April 2018.
The sample consisted of 1,552 respondents from both corporate creative
teams and agencies who are either creative individual contributors or
managers of creative professionals. The gender is split nearly in half
(52 percent female) and 58 percent of respondents are between 25 and 55
years of age.

About Wrike

Wrike is a SaaS-based collaborative work management platform that helps
teams and organizations reach operational excellence. Wrike is used by
more than 17,000 companies in 130 countries to transform their
operations, enabling them to deliver products and services at scale in
the on-demand economy. A leader in enterprise collaborative work
management, Wrike was named one of the fastest growing companies in
North America on Deloitte's Technology Fast 500™ List for the third
consecutive year in 2017. Wrike has also earned best workplace awards
from the San Francisco Business Times/Silicon Valley Business Journal
and Bay Area News Group.

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