Market Overview

Farmers Edge and Phillips Seed Farms Inc. to Take Digital Connectivity to New Level in Prime Agricultural Region

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This collaboration will link together innovative genetic development
with digital agronomic tools that convert to economic and agronomic
value for growers.

Today, Farmers Edge™, a global leader in decision agriculture, announced
a collaboration with Phillips Seed Farms Inc., a trusted full-line seed
company servicing Midwest and Southern U.S. states --one of the
strongest agricultural regions in the country. Phillips Seed will take
the digital connectivity between farmers and their dealer
representatives one step further with customized services based on
Farmers Edge robust analytics and near real-time insights.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180726005242/en/

Farmers Edge and Phillips Seed Farms Inc. collaborate to offer innovative seed technology and digita ...

Farmers Edge and Phillips Seed Farms Inc. collaborate to offer innovative seed technology and digital agronomic tools to help growers maximize productivity and profitability. (Photo: Business Wire)

Under this partnership, Phillips Seed dealers spanning across Kansas,
Nebraska, Oklahoma, Iowa, Missouri, Texas, and Colorado will access
Farmers Edge suite of precision digital solutions, including: daily
satellite imagery, on-farm weather stations, field-centric data
collection, and a wide variety of advanced decision support tools, such
as benchmarking analytics and predictive crop models. With tens of
thousands of fields in the Farmers Edge database, the benchmarking tool
allows growers to measure the relative yield of hybrids and varieties
they grow on their fields and compare it to other varieties/hybrids
anywhere from 125 to 480 miles within their region. This ground-breaking
technology will take the reliable services growers have come to rely on
from their Phillips Seed dealer representatives to a new level of trust.

The best-in-seed genetics paired with unrivaled field-centric analytics
and distinctive data-driven insights speeds up the decision-making
process for growers by eliminating the need to guess or justify their
decisions months later. The fusion of Phillips Seed innovative
technology and Farmers Edge digital agronomic tools will have a positive
impact where it matters the most to growers –on their fields, and in
their wallets.

"Across different agricultural regions, growers are leveraging data from
previous seasons to inform upcoming decisions," said Wade Barnes, CEO of
Farmers Edge. "In farming, even if you have a great game plan,
conditions change. What's needed are predictive precision tools that can
automatically adapt and react to these changing conditions, and that's
exactly what Farmer Edge offers. We're combining Phillips Seed expertise
in matching the right genetics with our data-rich analytics to plant
seeds in the right environment, where they will thrive. We're equipping
growers to prosper right from seed selection through to harvest," he
concluded.

"Growers are inundated by data management providers. Most offer one
specific service to help farmers manage their data, but Farmers Edge has
set a precedent in data integration by bringing field-centric data
collection, processing, predictive crop modeling, forecasting, and
machine learning into one platform," said Kory K. Smith, General Manager
for Phillips Seed. "We are continuously seeking better ways to meet
growers' needs and solve their challenges, and Farmers Edge technology
will help us address both," Smith finished.

About Farmers Edge

Farmers Edge is a global leader in decision agriculture servicing over
22 million paid product acres worldwide with precision digital
solutions. Integrating field-centric data, easy-to-use software,
state-of-the-art processing technology, predictive modeling, and
advanced agronomic analytics, Farmers Edge provides growers with
scalable solutions to produce more with less.

Using innovative digital agronomic tools, Farmers Edge solutions focus
on the sustainable production of high-yielding, high-quality crops and
are designed to optimize inputs, minimize environmental impact, and
protect economic viability of the farm. From seed selection to yield
data analytics, Farmers Edge transforms big data into timely and
accurate insights to support informed decision making. For more
information about Farmers Edge, visit FarmersEdge.ca or
FarmersEdgeUSA.com.

About Phillips Seed Farms Inc.

Phillips Seed Farms Inc. has been offering a full line-up of quality
seed products since 1985 and has grown to three production facilities
servicing seven western states. It is a family owned and operated
business with deep roots in local communities.

Phillips Seed has a philosophy to offer growers the greatest seed
genetics for their environments. This is accomplished through extensive
testing program including replicated evaluation trials, strip trials,
and on-farm evaluations. Their focus is on genetic development and
complimentary technologies that excel on growers' fields.

The company recognizes that seed decisions should be made in the field,
not in the boardroom, and that a seed choice should be just that – a
choice.

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