Market Overview

Profitero Announces 113% Year-over-Year Growth Midway Through 2018


Expanded Analytics Help Brands Further Maximize Online Performance

Profitero today announced key milestones for the first half of 2018. The
company reported a 113% year-over-year increase in annual-recurring
revenue (ARR) for its eCommerce analytics, driven by significant
expansion in new verticals such as electronics, apparel and outdoors, as
well as continued traction with global FMCG manufacturers.

In the first half of 2018, Profitero added 30 new brands as analytics
customers, including Adidas, iRobot, Heineken, Panasonic, Dorel
Juvenile, and the Jacuzzi Group. The renewal rate for existing brand
customers of Profitero's analytics was 90% in the first half of 2018.

"Being a small team we need to act with a scarcity mindset when it comes
to time," said Ionna Bontari, Head of Trade & Shopper Marketing EMEA,
iRobot. "Profitero's intuitive platform enables us to prioritize the
areas we should focus on in order to maximize our online performance,
helping to improve the ROI of our online business."

"Profitero not only gives us the ability to monitor category dynamics
and to easily track our Amazon sales and share against competitors, but
crucially it enables us to connect the drivers behind our online sales
performance. We had no visibility into this level of actionable insight
before using Profitero," said Nicola Harrison, eCommerce Strategy
Manager, Heineken.

Profitero also achieved major milestones in product innovation,
launching nearly a dozen new features and enhancements in the first half
of 2018. Highlights include:

  • Early this year, the company launched Customizable Performance
    Scorecards, which lets brands define their own success criteria and
    KPIs for measuring performance across the digital shelf, with daily
    updates covering 8,000 retailer websites.
  • In the Spring, the company substantially upgraded its Amazon sales and
    share estimation algorithms to help brands get a more comprehensive
    view of 3rd party and competitive dynamics in their category. With the
    enhancement, clients can now accurately estimate sales for 30% more
    competitor products than before.
  • Just in time for Prime Day, the company launched Amazon Promo
    Tracking, enabling brands to assess the impact of their Amazon
    promotions on sales and category share and get insight into the
    promotional strategies of competitors and best sellers.
  • Most recently, the company launched a free trial of its digital shelf
    analytics for Walmart, complementing its Amazon free trial and
    allowing brands to compare performance across these two powerhouse
    online retailers.

Coming soon, Profitero will incorporate Amazon traffic and conversion
data into its Amazon Analytics solution, making it even easier for
brands to quickly identify and resolve sales performance issues across
their portfolio. The company will also soon be expanding its Amazon
Analytics coverage to Australia.

"Profitero is focused on helping manufacturers first understand and then
increase their performance and share in the rapidly growing eCommerce
market. And the way we have consistently done that is by delivering
world class analytics, backed by the most scalable technology
infrastructure and best customer service model in the industry," said
Vol Pigrukh, CEO and co-founder of Profitero. "Our strong financial
performance will allow us to expand our data coverage and R&D
investments even further in the quarters ahead."

About Profitero

Profitero is the eCommerce Performance analytics platform of choice for
leading brands around the world. With Profitero, brands can measure
their digital shelf performance across 8,000+ retailer sites and mobile
apps in 50 countries, gaining actionable insights to improve product
content, search placement, ratings & reviews, availability, assortment
and pricing. Profitero also allows brands to measure their Amazon sales
& share performance, and is the only solution that can correlate Amazon
sales & share performance with changes across the digital shelf. Many of
the world's leading brand manufacturers depend on Profitero's granular
and highly-accurate data to measure and improve their eCommerce
performance. These include Barilla, Beiersdorf, Edgewell, General Mills,
Heineken, Kids II and L'Oreal.

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