Market Overview

180 South Appoints Fanny Axén as Global Brand Leader, Pioneers New Product Division in Los Angeles


South Group
today announced the appointment of Fanny Axén to the
position of Global Brand Division Leader, Beyond
®, effective immediately. In June, Axén was named Project
Manager for 180 South, Americas. She will continue to report directly to Kyle
, Co-founder and CEO, while leading the new Los Angeles-based
consumer product division.

"Ms. Axén has continuously demonstrated her strong leadership skills,
and is consistently recognized for her unique ability to drive value for
our clients," said Kane. "I am confident that Fanny's passion and deep
understanding of the global marketplace, coupled with her management
expertise and operational agility, make her ideally suited to unlock new
opportunities and accelerate growth for our clients around the globe."

Since joining 180 South from 2015 to 2016, Axén led the brand in EMEA
where she oversaw sales, marketing, merchandising, product development
and direct-to-consumer activities. In her most recent role as Project
Manager, she helped to coordinate the brand's Americas business and
strategic initiatives for sales, merchandising and the
direct-to-consumer business, spanning various markets and industry

Prior to joining 180 South, Axén contributed to iconic entertainment
projects, such as Nicki
, Elan
, Rick
, Mohombi,
, and Ro
. She has spent nearly twelve years in marketing and held
various positions, including Head of Music / A&R, public relations, and
sales management roles.

"I am honored to lead the global direction for 180 South via Beyond
Pacific, which includes some of the world's most premier artists and
iconic brands," said Axén. "The 180 South brand teams work hard every
day to inspire people, and to bring innovative products to the synapses
of global consumers. With our new strategic focus and operational rigor,
I know that together we will guide our clients into the next phase of
global growth."

About 180 South

180 South is a creative management agency representing the world's
premier artists and brands. Recently ranked #13 Fastest Growing Company
in NYC, and #24 in Global Marketing & Advertising,,
and featured as a "Purpose Driven Workplace" in 2017

Founded by former entertainment executives with high profile brand
experience, 180 South is anchored by strategic partnerships in core
areas relating to content creation, brand integration, and investment

180 South improves the quality, value, and competitive edge of their
clients through the development of strategies and opportunities in
music, fashion, film, and television. With superior service standards
and an innovative platform of artist & brand partnerships, 180 South
offers unique and insightful perspectives, applying creative minds to
the development of creative solutions.

About Beyond Pacific®

With a focus on consumer product launches and experiential activations,
Beyond Pacific reaches across international waters to bring the most
innovative products and services to the synapses of global consumers.

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