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Nielsen CEO, Mitch Barns, to Retire at Year's End

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James Attwood named Executive Chair of the Board

Nielsen's Board of Directors today announced that Mitch Barns, Chief
Executive Officer and Member of the Board will retire from the company
at the end of 2018. James Attwood, current Chairman of the Board, has
been named Executive Chairman.

Barns will remain through the end of the year to oversee the company,
including the key initiatives—Total Audience, the Connected System and
the efforts to automate and streamline operations. With strong support
from the Board, these efforts continue to be key priorities for Nielsen.
Attwood, a Managing Director at The Carlyle Group will assume a more
active role and will direct the search for new leadership.

Since joining the company more than 20 years ago, Barns has held
leadership roles across all major parts of Nielsen's business – working
in the U.S., Europe and Asia, as well as the Media and FMCG sectors.
During his tenure, he has guided the company through the transformation
of the Watch segment in a dynamic media environment, led by its Total
Audience Measurement strategy. He led a sustained M&A strategy that
resulted in the acquisition of Gracenote and the machine learning
startup vBrand, and the push to sharpen the company's focus and define
the Connected System.

"Mitch has left an indelible mark on Nielsen—his commitment to
integrity, openness, values and engagement will continue to be the heart
of this company for years to come," commented Attwood. "I, along with
the rest of the Board of Directors, thank him for his service."

The Nielsen Board of Directors will immediately commence a comprehensive
search process to identify a new CEO.

In a separate release issued today, the company announced its second
quarter 2018 results. Additionally, the Nielsen Board of Directors
announced that it is conducting an in-depth strategic review of its Buy
segment.

About Nielsen

Nielsen Holdings plc (NYSE:NLSN) is a leading global performance
management company that provides clients with a comprehensive
understanding of consumers and consumer behavior. We deliver critical
media and marketing information, analytics and industry expertise about
what consumers buy (referred to herein as "Buy") and what consumers
read, watch and listen to (consumer interaction across the television,
radio, digital and mobile viewing and listening platforms referred to
herein as "Watch") on a global and local basis. Our measurement and
analytical services help our clients maintain and strengthen their
market positions and identify opportunities for profitable growth.
Nielsen, an S&P 500 company, has a presence in more than 100 countries,
including many emerging markets, and holds leading market positions in
many of our services and geographies. For more information, visit www.nielsen.com.

From time to time, Nielsen may use its website and social media outlets
as channels of distribution of material company information. Financial
and other material information regarding the company is routinely posted
and accessible on our website at http://www.nielsen.com/investors
and our Twitter account at http://twitter.com/Nielsen.

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