Market Overview

Womply Appoints Tony Grimminck as the Company's CFO


Grimminck brings more than 20 years of experience in finance,
operations, entrepreneurship, and strategy to one of the nation's
fastest growing SaaS startups

Womply, the leader in front office software for small- and medium-sized
businesses (SMBs), today announced the appointment of Tony Grimminck as
the company's first chief financial officer (CFO).

Grimminck will report to Cory
, Womply's president, and will oversee accounting, financial
planning and analysis, business intelligence and analytics, investor
relations, payroll, procurement, and financial reporting.

"We couldn't be more thrilled to welcome Tony to Womply and are
confident that he'll make a big impact on our growing business,"
Capoccia says. "It's an exciting time to be building the next generation
of software for American small businesses. Tony's addition to our
already strong executive team will help us solidify our position as the
No. 1 software provider to a massive and grossly underserved segment of
the U.S. economy."

Grimminck has more than two decades of financial, operational,
entrepreneurial, and strategy experience at large and small
organizations in the private and public sectors. Prior to joining
Womply, Grimminck was CFO at HotelTonight, served in various executive
roles at StubHub, and was a vice president at both Goldman Sachs and
J.P. Morgan. He also co-founded an international innovation network and
has advised multiple startups.

Grimminck joins Womply at a time of rapid growth for the company. In the
past few years, Womply has acquired more than 100,000
paying small business customers
, partnered with nearly 50
payment processors and merchant acquirers
, and grown to about 250
in San Francisco; Portland, Oregon; and Lehi, Utah.

"Womply is on the verge of really breaking out, and I'm excited to help
the company build on its current momentum and capitalize on new
opportunities," Grimminck says. "Very few software-as-a-service
companies have the data and distribution advantages that Womply enjoys.
I'm looking forward a very active role in taking the company to the next

Prior to moving to the U.S., Grimminck was an officer in the Australian
Army, where he led teams engaged in infrastructure building and
peacekeeping efforts on three continents.

Grimminck is a graduate of the Royal Military College, Duntroon and the
Australian Defence Force Academy. He has a Bachelor of Engineering from
the University of New South Wales, Australia and an MBA from Columbia
University, New York.

About Womply

Womply is a software-as-a-service (SaaS) provider to small businesses
and one of the fastest growing software companies in America. Our
mission is to help small businesses thrive in a digital world. Every day
we serve more
than 100,000
small businesses across 400+ business verticals, in
every corner of America. To learn more, visit
or email

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