Market Overview

North America Digital Gaming Market 2018-2023 - Activision Blizzard, Electronic Arts, Take Two Interactive, Zynga, Microsoft Dominate the $42 Billion Industry -


The "North
America Digital Gaming Market (2018-2023)"
report has been
added to's offering.

The North America Digital Gaming market is expected to grow at a CAGR of
11.40% leading to a revenue of USD 42.79 Bn by 2023.

North America is forecasted to be one of the most prominent Digital
Gaming markets in the world. Digital games has always been a popular
means of entertainment for the people of the region. Even though mobile
gaming is becoming very popular with the masses, console games have
always held the majority of the shares of the Digital Gaming market in
North America.

North America presents a very strong market with preferences for all
gaming platforms- PC, mobile, and console. Most of the revenues of
digital games in 2017 came from console gaming, followed by mobile and
PC gaming. Mobile gaming is also gaining traction in the region as some
major companies from the region like Take Two Interactive, Activision
Blizzard, etc., who were previously only into PC/Online games, are
entering into the mobile gaming segment.

Overall the total consumer spend on video gaming has increased rapidly
in the last few years at 16.48% CAGR (2014-16) in the USA, and in
Canada, digital gaming is increasingly becoming a key contributor to the
country's GDP.

By platforms, the market is segmented into PC games, mobile games, and
console games. Among these segments, console games is the fastest
growing segment, as well as the biggest revenue generator.

By countries, the market is divided into USA and Canada. USA is the
highest revenue-generating country among the two.

Key growth factors

  • The rise in affordability of the people of the region, where the
    growth in real median income of U.S. households, based on average age
    of family members, has increased from 3.2% to 4.3% in the 15-24 years
    category and from 2.9% to 5.6% in the 25-34 years category in
    2014-2015, is further boosting the strong economic backbone of the
    economy. This is expected to result in higher expenditure on digital
    games in the coming years and thereby increase adoption of digital
  • Also, the internet penetration in the region has reached 88% and the
    average time spent across digital media by an adult has increased from
    2.7 hours/ day to 5.6 hours/ day (2008-2015). Therefore, these factors
    are driving the Digital Gaming market in the region.

Threats and key players:

  • Given the factor that North America region is already a saturated
    market for digital games, the scope of further growth of the market is
    quite low. With an already high smartphone penetration in Canada (70%)
    and the USA (69%) (Ranked 6th and 7th in the world, respectively), the
    scope for massive development of the mobile gaming segment is low.
  • Also, the working hours in the region are not very favorable for the
    growth of the market. In the U.S., 85.8% of males and 66.5% of females
    work more than 40 hours per week. The high working hours for the US
    youth may lead to a reduction in time spent on gaming.
  • The key players in the North America Digital Gaming market are
    Activision Blizzard, Electronic Arts, Take Two Interactive, Zynga,
    Microsoft Corporation. etc.

Companies Mentioned

  • Activision Blizzard
  • Electronic Arts
  • Take Two Interactive
  • Zynga
  • Microsoft Corporation
  • Ubisoft
  • Nintendo
  • Sony
  • BioWare
  • Valve Corporation

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