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Snap and DC Entertainment Announce Content Partnership to Bring MAD Magazine to Snapchat


Original Content will be Published on Snapchat Seven Days a Week

MAD Staff Not Thrilled -- Thinks It Will Be Too Much Work!

Snap Inc. and DC Entertainment announced today a content collaboration
that will bring the iconic and irreverent humor of MAD Magazine to the
Snapchat platform. This collaboration, which falls under a global
partnership forged by Time Warner Inc. (now WarnerMedia) and Snap last
year, will bring MAD content to Snapchatters seven days a week. It will
launch on September 1, 2018.

This press release features multimedia. View the full release here:

Snap and DC Entertainment Announce Content Partnership to Bring MAD Magazine to Snapchat (Graphic: B ...

Snap and DC Entertainment Announce Content Partnership to Bring MAD Magazine to Snapchat (Graphic: Business Wire)

This effort will bring MAD's satirical content of contemporary politics
and other topical issues to Snapchat, along with classic and nostalgic
MAD material, reimagined for Snapchat's mobile-first audience. The
project is being overseen by the creative duo of John Ficarra, the
former MAD senior vice president and executive editor who serves as a
creative advisor for DC Entertainment, and Peter Girardi, executive vice
president of Blue Ribbon Content, the digital content studio of the
Warner Bros. Television Group.

"We'll be taking on sports, celebrities, politics, pop culture and
anything else in the zeitgeist. Nothing is off the table because nothing
has ever been off the table with MAD," Ficarra said. "This is a
reinvention of the MAD brand with relevant, mobile-first storytelling
that will allow us to reach new audiences that are consuming this type
of social satire on their devices every day."

Ficarra and Girardi are longtime creative partners – most notably
teaming on the "Mad" animated series for Cartoon Network from 2010-2013
– and Girardi studied in college under inaugural MAD editor-in-chief
Harvey Kurtzman.

"MAD Magazine had a big impact on me growing up and definitely formed my
sense of humor," said Girardi. "We are now bringing MAD's unapologetic
humor to new audiences by going directly to the consumers on new
platforms and in innovative ways, and we are very excited that the deal
with Snap enables us to deploy timely and topical content in real-time
and in tandem with breaking news cycles."

Their content will include an array of features, including GIFs, memes,
slide shows, interactive lists and dynamic cinemagraphs. Some concepts
will be curated by MAD writers and illustrators, drawing from MAD's
decades of magazine archives. Other concepts will be brand new, built
around breaking news and timely issues with the biting satire that has
defined MAD for generations of fans.

In preparation for this launch, Snap's content team has worked closely
with the Blue Ribbon team to ensure that the MAD content is optimized
for Snapchat's vertical, fast-paced format and presented in the most
relevant way to Snapchatters.

"We can't wait to see the classic work of iconic artists like Al Jaffee
and Sergio Aragones and beloved franchises like Spy vs Spy reimagined
for Snapchat," said Sean Mills, Head of Original Content for Snap Inc.
"The creative possibilities of combining the singular MAD sensibility
with our mobile-native format are really exciting."

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